Beginner’s Guide To Building An Action-Oriented Landing Page [Infographic]

Posted by Eyden Haze . on April 5, 2018

A simple layout and structure are one of the essential requirements for creating a landing page for any marketing campaign. If your landing page is too cumbersome and includes too many unnecessary elements it could lead to a higher bounce rate, which would affect your ROI. As such, when it comes to designing a landing page, you need to ensure that it comprises of basic essentials/factors that are common to all landing pages.

When you search the internet for landing page examples that look great on mobile apps, desktops or other devices, you’d come across an array of choices. However, instead of picking and choosing the elements you think are the best for your landing page, it is wiser to follow a checklist of tried and tested methods. This would ensure that you are able to build an action-oriented landing page that converts.

Thus, in order to simplify this task for you, here is a comprehensive infographic checklist that provides you with an overview of the best landing page design elements that you need to make use of when creating a landing page for your website. This infographic comprises of 11 key elements and to give you a glimpse of what these are, here are a few basic landing page elements that are included in the infographic below.

  • Pick the right colour scheme for your landing page.
  • Write a power and catchy headline that draws attention and increases the click-through-rate.
  • Choose an irresistible CTA that encourages potential leads to take immediate action.
  • Create engaging content with the emphasis on benefits.
  • Include relevant images and testimonials.
  • Make sure that the lead-capture form is short and simple.

These are some of the best practices for creating an effective landing page and to know more check out the infographic below. Also, do read this complete guide for more information on the best tips for building a landing page.

The Anatomy Of A (Perfect) Landing Page [Infographic] by the team at LeadForest


Author Bio: Kristel is a Digital & Social enthusiast. She loves to write about latest trends in Social Media, SEO & Everything Digital.

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