10 Best Email Marketing Software For Your Business [2018]

Posted by Eyden Haze . on May 21, 2018

Emails have become a significant part of our lives and no one can deny that. Our mails are filled with a number of e-mails everyday- whether it is personal, work related or promotional e-mails from various companies. It is, yet will also remain a supreme way of spreading your brand’s message to your potential customers, without being too meddlesome.

Because of the effectiveness of e-mail marketing, its role is becoming more powerful in the present times, even with the surge in prevalence of social channels like Facebook, Linkedin and Twitter. This has resulted in a number of e-mail marketing tools accessible to select from, majority of which serve the design, analysis, distribution and creation of e-mails utilized in the campaigns for e-mail marketing.

If you have not been making investments in the platform of e-mail marketing, you are certainly going to have a very hard time providing the level of customization that is needed to actually bring the best out of your campaigns. If you are not certain regarding choosing the ideal one for you, our compiled list of 10 best e-mail marketing software which are leading this year might help you.

Constant Contact

Constant Contact is amongst the leading service providers in the e-mail marketing game. They provide useful features for the management of your e-mail campaigns at competitive prices. It is known to offer a more powerful experience compared to services such as MailChimp, yet it comes with much more prices and a complex interface.


At second position in e-mail marketing comes in the GetResponse. They have more than 500 enchanting e-mail templates (mobile optimized) which makes it easier for the non-professionals to draft expert autoresponders and newsletters. It gets really simple with the software to split test the sender’s name, body content, time and even the subject line.


If you’re look for an easy-to-use email marketing platform with powerful functionality, then Pure360 is definitely worth checking out. Pure360 offers solutions to meet a wide variety of use cases such as cart and browse abandonment, real-time personalisation, and behavioural targeting. On top of this, Pure360 is consistently recognised for its award-winning support and account management.

Active Campaign

This software program is not as renowned as the other ones mentioned here. Yet, there are a lot of great reasons to give it a try once. Active campaign grounds their services on the Email automation. Despite this, they also provide some of the features of CRM which are not as effective as e-mail automation.


Aweber is an ideal software choice for the ones seeking for an effective tool at scaled down prices. Even though it looks somewhat outdated, it settles in a sweet spot of being easy to use as well as economical. It includes all those significant features one needs, without being loaded with a lot of features.

Benchmark Email

People who look for free alternatives of an e-mail marketing software can go for Benchmark Email. It also comes with a paid option; however the rates of the paid alternative are a bit higher compared to the other software available in the market. This software is perfect for the ones who have stable or a small subscribers list. Though, it comes short of some of the innovative features which other options have, still it is a great service for basic starters.


If you want an easy-to-use solution that offers a little bit of everything, has a generous free option and live support, VerticalResponse is a good option. You get access to many features through their free plan — including 4,000 emails per month – and can upgrade as your lists grows or you want more advanced capabilities.


Sender makes it easy for e-commerce marketers to send effective email marketing campaigns and drive more revenue for a fraction of the price of other email marketing providers, such as Mailchimp or ConstantContact. With 1-click integrations you can connect your Magento, WooCommerce, WordPress, PrestaShop and other webshops and send transaction emails as well as highly converting newsletters in order to grow your business. Everything you need for effective email marketing within a few clicks.


A very popular email marketing solution, Campaign Monitor provides its users with an easy-to-use drag and drop email builder as well as a drag-and-drop segmenting tool (to create different campaigns with different contacts). Using their email template, users can customise emails to fit their brand.

Convert Kit

ConvertKit is a very easy-to-use email marketing tool, “built by creators, for creators”. This somewhat newer tool helps marketers, bloggers; writers take their email lists and grow their business through forms, trackable data and automations. It also has very digestible reporting for subscriber acquisition, an extensive knowledge base and email support.

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