Things to Consider While Creating Your Company’s Logo

Posted by David Watson . on January 19, 2018

Companies are a dime a dozen in every industry, whether we talk about food or interior designing, software or financial services. However, there are only a few that stand out and are recognized as brands.But what is one thing that’s common to all? They all have a unique company logo!

If you are planning to create a logo for your company, then it’s certainly a good move. But how do you create one?

Since your company logo is the most important element of your overall brand, it’s important to consider a few essential factors before getting started. These are:

Your Audience

Your Audience

Before you take the first step of creating a logo, you must ask yourself- what is your target audience? Here, theaudience is divided into two groups- external audience, i.e.public, and the internal audience i.e. your staff and vendors.

Once you have figured out both audiences, you can create the perfect logo rather easily. This is because then you will know the kind of colors, fonts, styles that you must use. After all, you want your logo to be admired by the public which includes your customers and potential business partners, but you also want your employees to be proud being associated with the brand you are creating.

Logo Creation Tools

What software are you going to use for creating your company logo? You can either choose the standard software like Photoshop or try the Tailor Brands logo generator.

If you are really good at image editing software and creative enough to design your own logo from scratch, then maybe you can go with the first option. However, if you don’t mind paying $10-$20 for a professional and unique logo that’s created in a matter of minutes, and which instantly strikes a chord with you (thanks to the AI technology), then Tailor Brands logo tool is something that’s sure to blow your mind away.

Bold is Beautiful

If this is your first time creating a logo, then you would be naturally inclined towards the basic design elements and figures that are commonly found everywhere- skull and bones for “danger”, abolt of lightning for “electric” or “power”.

The problem with the generally used symbols and figures is that they show a lack of originality and creativity. So, if you will go with these you will soon find out that there are hundreds of other brands out there using similar designs for their logos.

If you want your brand to be really unique, then you should think out of the box, and come up with something truly bold and inspiring. Obviously, it will take some time, but you can’t afford to settle.

If you don’t know where to start, you can look at dozens of other highly creative logo designs and learn whatever you can from them.

Fonts and Colors

The fonts, as well as the colors you pick for the logo, will make a huge difference to your brand. So, it’s important to choose wisely.

For fonts, make a mental note of the following:

Don’t choose common fonts like Comic Sans, as they will always give an “amateur” feel to your logo
It’s best to work with a single type of font. If you want to, you can choose two, but don’t above that.
Make sure that the font you pick is legible even if you scale it down

Most people associate the colors with certain emotions. So, you should pick appropriate colors for the kind of emotions you want to create in your audience.

Also, note the following:

Your logo should look great not just in colors but in grayscale as well.
Don’t use overly flashy or bright colors
Trying out different color combinations never hurt anyone

Usability

Here is the thing about a company logo- you may think that you will need to use it only for your website and blog. However, truth is that you are going to use it everywhere- business cards, social media posts, popular promotional items like coffee mugs, pens, notepads, what have you. Thus, your company logo shouldn’t be too complex or designed in a way that it can’t be embossed or printed on some items.

Timelessness

One of the most important characteristics of a powerful company logo is that it’s unaffected by time. It’s appealing and fresh today, and it will be the same 10, 20, or even more years from now. Take a look at the logo of Nike, SEGA, Virgin, etc. What do they have in common? They haven’t changed much even after so many years in the industry.

If you don’t want to go back to the drawing board a couple of years from now for rebranding, it’s important that your company logo has all the 4 elements of timeless logo design.

Your company logo represents your entire business- it’s employees, products, and everything else. So, to say it’s an important part of your brand would be an understatement. That said, applying the information given above is sure to make your job of creating a logo much easier.

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