A website provides an identity for any business or organisation in the maze called the Internet. And given the sheer number of websites doing the rounds related to particular sectors on the net, the biggest challenge is to keep one’s website relevant and identifiable. Interestingly, customers more often than not find it difficult to sift specific information from the mind boggling clutter that goes by the name of web. Hence, it is important to design one’s websites to appear different than others based upon criteria that are given below:
What makes a website attractive to customers?
Aesthetic: The layout should be attractive enough for people to notice the website in the first place. However, the aesthetic elements should not be there for an overkill but blend subtly to give an overall pleasing look. Thus, any website designing company in India should lay emphasis on designing the site as a simple one, shorn of any clutter. As an aside, enjoining a number of graphic elements would generate latency – the very reason customers would not even bother to take a peek the second time.
Organised: The website should be designed in such a way that it draws visitors to the most important content in the first place, not in a forced manner but organically. The typefaces, font sizes and colours should dictate that navigation. Moreover, the content should be organised in such a way where one segment leads to another. An unorganised pool of info is a big put off as customers have to navigate hither thither to glean their choicest content.
Usability: The design by any website designing company in India should ensure smooth usability. This refers to the ease of navigation that one can follow on the website. Intuitive navigation should be used so that customers can easily reach their desired content without much hassle. The homepage should have clearly defined links and a search box at specific corners of the site where they can be easily located. Make sure each html page of the website has similar looking features to bring about visual consistency. This makes the site coherent and cohesive in the minds of users.
Compatibility: Given the customers use various types of devices, networks, platforms and operating systems to access the Internet, the website should be compatible to run on each of them. In other words, no matter which OS, device, network or platform is used the website should function in a similar fashion. Importantly, the search engines create a ‘desktop compliant’ variant of the site before listing it on their rankings. This approach poses a problem when the site is accessed through a mobile, for the customer has to constantly zoom in and out to read the info.
In view of the above search constraint, websites should be designed in a way to make them ‘mobile compliant.’ This is important as search through smartphones has become the new normal of web search unlike that of the desktop variant a few years back.
Right content: As the website projects ones identity on the Internet, it is important the content should reflect the ethos of the company. The content should be correct, to the point, and be aligned to the business objectives of the company. Incorrect information on the website is a strict no, for it can destroy the credibility of the brand.
Enhanced user experience: The website built by any website company should ensure the user experience to be top notch. Thus, any website launch should be preceded by various rounds of testing, be it functionality, productivity, usability, system or user acceptance.