10 Digital Marketing Skills Every Entrepreneur need to have

Entrepreneurship is like being a parent. Your business is like your child. You need to nurture it, love it, hate it at the same time, but whatever you do, you want it to grow. In order to do that as an Entrepreneur, you need to build some skills. There is no need to be an expert on everyone of the skills listed here, but you need to have an idea of what every skill does.

Content Marketing

Companies are struggling with great content that engage their users. Those digital agencies who are able to craft the perfect content are enjoying their highway of success. Rest of the agencies are just struggling with their website. Having the ability to craft a perfect content is one of the most important skills you need to develop as an Entrepreneur.

Video Development

They say content with an engaging video is the king that rules the internet fraternity. And they are quite right about it. You need to produce quality content, but along with that, you need to have an engaging video that will give meaning to that content. Most of the people love visual elements in the content. And as a digital design agency, you need to learn the basics of video editing. You need to learn the basic filters and motion of video. In that way, you can get more business based on your knowledge of thevideo.

Web Design & Development

Every digital agency needs to master this. And the owner needs to have a basic idea of aesthetics of the website. The value of great website design increased in the recent years and you need to know how to create engagingly good websites.

Social Media Engagement

Despite many years of social media presence, there is still a need for businesses to grow in social media. The owners need to strategize their social media strategy to create engaging content. With so many social media channels, you need to know which ones you need to focus and why? Once you figure out where your target market is, you need to plan accordingly to create social media campaigns that generate leads.

Security& Safety

Everything evolves. Good or bad doesn’t matter. In the past few years, website breaches have immensely increased. This is why you need to understand where your data is going and where the crucial information of your user is stored. The more you know where there can be a security breach in your website, better you will be able to secure the data on your website.

Psychology of the Consumer

With consumer data becoming the crucial part of the internet, you need to understand how that data can be used to achieve your marketing objective. You need to understand the art and science of psychology of the consumer. The patterns of how the consumer place order online. Learn their behavior and devise your strategy based on that.

Data Analytics

Big data is one huge ocean. But what good is the data if you really don’t do anything about it. You need to learn how to utilize that data to something good for your brand. What strategies worked for your brand and how customers responded to your brand? Digital analysts are now some of the most sought-after talents.

Human Connection

While this may sound crazy at the moment, adding an element of humanity in your content and in your business will do some great wonders for your brand. It is okay to automate a couple of things in your business, but if you really want to convert your users into raving fans, you need to give some human touch. The magic touch that can keep the customers coming back for more.

Paid Search

Although this is a no brainer, you need to master this skill well. You need to solve people’s problems with the ads that you’re running. But you need to make sure that customers can relate to these ads and respond accordingly. If your campaign is not giving ROI. You need to figure out what is the problem with the campaign. Analyze. Apply. And repeat.

Mobile Marketing

Today more than ever, people are relying on buying from smartphones rather than desktops. People trust more, and it is also more convenient for users to shop from their cell phones.  You need to gain knowledge of cross platform mobile app development and learn what is working for other brands. Then apply that to your brand.

If you are eager to jump into digital marketing HubSpot is a great way to start. They are offering free courses for digital marketing. For rest of these skills, you can YouTube every skill and learn from the experts online for free. There is no limit of learning. The more you learn, the better you get. But the important part is applying that knowledge to your work. Make sure you do that.

Author Bio : Mohammad Ali is an experienced digital marketer and a search engine marketing specialist who is currently associated with Branex, a leading web design agency in NYC.