10 Things to Expect From a Web Design and Marketing Company

Your online presence matters now more than ever. About 38% of people won’t interact with a badly designed site. They judge your business based on how your website appears.

It might be time to revamp your web presence to improve your revenue.

Are you ready to hire a web design and digital marketing company to take your business to the next level? Look online and you’ll see countless service providers.

How can you be sure to hire the best web design and marketing company for your business?

Keep reading to learn 10 things to look for before you hire one.

1. Broad Range of Services

A top web design and marketing company should have a broad range of services. Some just focus on social media marketing, while others position themselves as SEO experts.

That leaves your marketing fragmented if you want to outsource all of your marketing tasks.

A service provider that has a range of services lets you outsource all of your marketing to one agency. You can focus on your core business activities while the agency maintains brand consistency across marketing channels.

2. Local SEO Experience

As a local business, you need to have a company that specializes in local SEO. Local SEO is a little different than global SEO because the competition is fierce in your local area.

Think about how many attorneys, landscapers, plumbers, and restaurants there are in your area. If you want to have a chance to get noticed in searches, you need a web design and marketing company that gets your site ranked in your geographic area.

For an example of a web design and digital marketing company with a local focus, click here.

3. Understanding of Goals and Strategy

There are service providers that take orders and there are those that are engaged in your business. You want the latter.

A web design and digital marketing agency that asks questions about your marketing goals and strategy is worth hiring.

They’ll make sure they understand how the website fits with the vision of your business. For instance, if you want a website that converts leads into appointments, they’ll design it that way.

A company that doesn’t ask these deep questions will deliver an online brochure for a website. That’s not bad, but it’s not what will serve your business.

4. Deep Research of Target Audience

For web design and social media marketing to truly work, the audience needs to get engaged with your brand. The only way to do that is to understand the target market.

Your target market uses a certain language and responds to specific calls to action. A top marketing agency conducts thorough research to learn what resonates with your target market.

5. Timeline to Deliver

You’re about to invest a fair amount of money into your website and digital marketing. Of course, you want to know when you’ll see a return on investment.

The agency will provide a detailed timeline of deliverables for the website. It’s a different story when it comes to digital marketing.

There are too many variables at work that determine online marketing results. One algorithm change could throw an entire campaign off, and there’s no way an agency can control that.

They will give you an estimate as to when you’ll see some results. Expect it to take several months for a campaign to take off. Paid advertising should deliver results a bit faster.

Stay away from companies that guarantee results in a short period of time.

6. Partnership

Does the web design and digital marketing company see its role as a partner in your business? That’s an important distinction to make.

Companies that are partners in your business are invested in your success. Other companies see you as another client to deal with. They see the relationship as transactional.

7. Affordable Prices

The company that you hire has to fit within your budget. Most companies offer flat-rate pricing for web design. You’ll pay a deposit of 50% of the design cost and the rest at different benchmarks of the project.

The cost of the website depends on the complexity of the project. The experience of the design company is another factor.

Digital marketing has different price points that appeal to all budgets. Pricing depends on how much work a company does and the type of digital marketing services they provide.

8. Open to Feedback

Web design and digital marketing companies should want your input. They will ask for regular feedback as they build your website and create your marketing campaigns.

They take criticism well and not as a personal attack. That’s the difference between a professional company and a regular service provider.

9. Regular Reports

How will you know that your investment pays off? The web design and digital marketing company will give you regular reports about your campaigns.

An SEO campaign report documents the main keywords you’re targeting. You’ll know if your SERPs are up or down, the traffic you receive from search.

They’ll walk you through the report so you understand all of the factors behind the successful campaign.

10. Outstanding Reviews and Referrals

What’s a company without reviews, case studies, and referrals? The agency you work with needs to have plenty of reviews that show it’s a reputable company.

You can ask the agency for a couple of referrals to speak directly with clients. You can get a sense of what it’s truly like to work with the agency before you hire them.

Hire the Best Web Design and Digital Marketing Company

Don’t waste any more time trying to design your website and build your online presence. Hire a web design and digital marketing company and leave it to the experts.

The tips in this article tell you exactly what to look for in an agency. Look for a company that treats you like a partner, values your input, and sees the larger vision of your company.

For more marketing ideas and design inspiration, check out the other articles on this site.