3 Best Ways to Increase Traffic on Your Company’s Website

Having a website is one of the best ways to gain recognition and build credibility with potential customers, as well as your current clients. If your company’s website is not up-to-date, then there are a few things you can do in order to bring it into the 21^st century.

Updating your website is a great way to bring more people to your site and engage with more potential customers or clients. An important step that should be taken is to hire a NY website design team, who can help you redesign your site in order to increase traffic to your site, get your company noticed and hopefully see an increase in business.

Blogging 

Updating your company’s website by adding a blog section is a great way to get people to travel to your site. Markets refer to blogging as inbound marketing. This method of marketing allows people to come to you instead rather than you reaching out to them. Blogs are an effective way to talk about your company, products, or services. A blog will allow you to be more personable while still showcasing your business. You will have the ability to interact with people through comments on your blog posts. Blogs are a great way to increase traffic to your site and get the word out about your products or services to potential customers.

According to the SEO Tribunal, “Companies who blog receive 97% more links to their site.”

With blogs you have the ability to bring new visitors to your site as well as keep people coming back to your site by consistently updating your blog. Also, make sure to post content that is closely related to your business. It is important to remember that people are seeking out your website looking for specific information.

SEO on Images 

One thing a lot of companies overlook when it comes to their site is using images to optimize their ranking on search engines. Images on a website plays a big part in improving the user experience when visiting the page. When someone is searching the web and comes across your page, Google’s algorithm pays attention to behavior metrics which reflects the users experience as well as the amount of time a visitor spends on that particular web page.

When it comes to choosing what images to use on your site, it is important to pick the ones that will get you the best results and increase your SEO ranking. You should avoid using stock photos but instead use original, high-quality images. The more images your website has, the better the user experience will be for those who visit your site. This will then equate to a better ranking on relevant searches.

The images you use on your website should reflect your company and give customers a glimpse into what you offer, your mission and what they can expect. The images should tell a story, simplify an idea or allow people to visually learn about your business. Images will have a bigger impact on those viewing your site than a lot of text. Make a connection with your audience by choosing the right images which will ultimately increase your rankings and attract more potential customers or clients.

Add Video 

Did you know that creating high-quality video content will attract customers to your website naturally over-time?  According to Cisco’s 2014 Visual Networking Index, by this year internet traffic is expected to grow to 80 percent of all traffic to websites.

The reason for this rapid growth is the effectiveness of video advertising. It is estimated that one minute of video equals 1.8 million words of text that is being communicated.

Videos are so effective because 80 perfect of people can recall watching a video ad in the past month.When creating a video for your website it is import to use simplifier video formats. The video you create for your website doesn’t have to be a movie with actors or special effects. You can use animation, photo montages or other simple ways to create an effective video that showcases your company. Also, remember to keep your video short.

A Final Note

These are just three of the ways that you can update your web design to increase traffic to your website. Try updating or adding a blog to your site so you can interact with the visitors to your site and hopefully gain new customers. Utilize images to increase google ranking and give a visual representation of what your company has to offer. Or add videos to your website to show visitors what they can expect from your company. All of these suggestions are a great way to increase traffic to your company’s website.