Going online means that you need a good website, and a site to be good needs an easy to remember domain name. Having a right domain name helps you bring more potential customers to the website, thus improving business. However, it is difficult to buy a domain that you want as there are millions of websites, and it is likely that the domain name that you picked is already in use. Therefore, you need to research more and put a lot of thought into your website name, or at least find a work around.
With this, you will be able to know whether the domain name you want is already in use or not through a domain search tool. In most cases, these tools are free and help you rule out all the names that are in use beforehand. On top of that, there are certain things you can do to make your domain more accessible and make you website a better one. Some of the things you have to consider while picking a domain name are:
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Make use of domain name tools
When you are buying a domain name you need to take your time to think about ways to incorporate keywords in them. As mentioned above, there is a high chance that those keyword combinations have already been used. If that is the case, finding a name that is already in use in the last minute can be a disaster. To avoid this, use the domain name search tool. It helps you check whether the name is already in use and knowing this as soon as possible gives you time to think of an alternative. Moreover, it can also help you find out domains that are taken but not in use. In these cases, you can get the help of the domain registrar and find out more information about the domain.
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Choose keyword combinations that represents your business
To have an effective domain, one has to make sure to employ appropriate keywords into the name. This can help you give a good idea about the website, even before a person visits it. Also make sure to make the name easy to memorize and pronounce as it allows people to both remember the website and recommend it to others. If you are starting out, this is an opportunity that you do not want to miss. A short name with appropriate keywords can help visitors remember and type it without any mistake.
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Do not use numbers or hyphens in your domain name
One of the biggest traps that you can fall into is the use of hyphens and numbers in domain names. If you find that the name that you picked is not available, never add a hyphen or number in between the keywords to make it unique. There may be another website that incorporates similar keywords as those of yours. There is a high chance of people who try to visit your website go to another website incidentally because of missing a hyphen. You can lose a lot of visitors this way.