3 Major Advantages of Internal Linking in SEO

You should know that making your website appealing and functional is not enough to increase traffic and gain more revenue for your business. One common technique that most successful websites do is to use links in their content. Usually, they would grab links from other websites, which is called external linking.

However, some businesses think that external linking is no longer a viable solution, so they use internal links. You should know that they can provide more benefits compared to using external links. If you are still not convinced with internal linking, you need to learn about the different advantages it can give your website.

1. It Greatly Helps With Link Building

Acquiring external links is essential for your site, but you need to know that you depend on others, which is not ideal. At some point, the healthy external links that you acquire may degrade over time without you even knowing it. One benefit you can find with using internal links in your web content is that it helps link building compared to external links.

Most businesses try to dismiss the thought of internal linking because they think it will not produce any positive results. What is great about internal linking is that you have full control over it. You do not have to depend on another website to make your content reach the top results in search engines since you can manage it independently.

Internal linking lets you choose the keywords you can use in your anchor texts, select pages that issue the links, depending on the authority, and choose target web pages according to each keyword. And once you do them, they allow you to better understand your site by search engines and choose specific pages you plan to boost.

2. More Links Means Better Search Engine Rankings

Another advantage of internal linking is it lets your site rank higher in most search engine results. You can achieve that by placing high-quality internal links into your content, and the search engine will understand that all of the links go back to your website. Since you use your website links, it can cause the search engines to rank those links better.

3. Gain Total Control on Placing Your Links

Since you now know that internal linking lets you choose keywords, links, and target pages, you will also have control over the implementation and method and will gain the ability to refine and modify your strategy. So if you have a specific web page that you want to boost, you can place the healthy links on your website on that page.

An example is when you have an article that focuses on books. You need to find several healthy links from your website related to books and place them there. With a perfect SEO strategy, it should not be surprising that those pages will rank high.

If you need your website to achieve the best SEO performance, never ignore the power of using internal links. You can find many websites that turn to internal linking more than external linking, especially if they want to build more web page authority. If you have a hard time with internal linking, you can always hire SEO companies and experts to help you create and find those links. While it may take a few dollars off of your budget, you should think of it as a long-term investment.