3 Tips For B2B Web Design To Try In 2021

Business-to-business (B2B) companies face demanding tasks every day, from sales and marketing to assisting existing clients, and meeting target goals. Because B2B deals with stakeholders, managers, and business owners, it’s important for you as an entrepreneur to have a good visual representation that clients can refer to whenever they need information regarding your products and services.

How do you create a great B2B website? Learn some of the expert B2B web design tips by reading below.

1. Consider Redesigning Your Business Website

One way to make a B2B web design stand out from others is to use a business-centric approach. A B2B website must be designed professionally and deliver accurate information to attract clients. Apart from that, your website should be fast-loading, easy to use, and rich in relevant content that will make business people drawn to your brand and want to do business with you. If your website is not bound in this direction, it’s about time to consider redesigning it. 

But before you redesign your website, you have to consider the following to ensure that you’re hitting your goal instead of making your website worse:

• Strong And Weak Points: First, you have to identify your existing website’s strengths and weaknesses. One of the easiest ways to do it is to take a survey, asking your existing clients what they love and hate about your website. You may also request client suggestions.
• Branding: Web redesigning may involve minor tweaks on branding to make your website more appealing. You can go as far as changing some colors, font or typography, and overall theme. Keep in mind that major changes may heavily affect your online branding, so you have to be careful making drastic changes. You would want to make changes that will create a great impact on your business.
• Purpose: Are you trying to use your website as a simple online business card that your B2B clients can refer to if they want to contact you? Then, you only need a simple website design, enough to provide your audience with relevant information about your products and services, as well as your contact details. However, if you want to completely utilize your website for full blast sales and marketing to expand your reach, you must avail of the best website features for a more functional, more secure, and engaging website.

2. Incorporate Helpful Bandwidth-Friendly Videos

Videos are not only visually appealing; they also provide detailed information in a more interactive manner than pure texts. However, videos may consume too much of the user’s bandwidth and tend to clash with other website elements, causing slowness in connectivity. For this reason, it’s best to incorporate videos that are bandwidth-friendly. 

Adding videos to your website that are bandwidth-friendly is pretty straightforward. Include video content on your webpages using the best method that works for you to increase engagement and relevance to your audience. If you’re not sure yet about the best way to proceed and still stick to your budget, professionals like these of a top rated Denver web design firm will make it easier for you by putting all the pieces together. Then you’ll be capable of deciding what decision to take.

Here are some ways to add bandwidth-friendly videos to your website:

• Embed A Video: Embed a link to a Vimeo or YouTube video, which is generally compatible with a majority of content management systems (CMS). It’s a free way to add videos to your web pages, which is also easy to do. You’ll only need to copy an embed link to the HTML code of your website, providing unlimited video length and bandwidth.

• Use A Button: A great way to trigger a video click is to add a button that allows the video to pop up instead of directly embedding a video. A button provides a subtle call-to-action (CTA), prompting online visitors to engage with the website.

• Create A Slideshow Video Gallery: B2B companies usually need to present demos for their clients, requiring multiple videos. Bundle multiple videos in a slideshow gallery, allowing you to display them in a condensed format to avoid overwhelming your landing page.

3. Don’t Be Afraid To Go Technical 

Unlike business-to-consumer (B2C) customers, B2B clients are mostly industry experts. For this reason, there’s nothing to worry about if you explain things in technical terms or jargon when creating your B2B e-Commerce website. It is a great way to showcase your product expertise, making you more credible and trustworthy as a provider. 

Take a look at the following tips to make your B2B web design technically attractive:

• Incorporate relevant technical data about your product or service, including specifications, features, and benefits;
• Post case studies, white papers, trivia, and statistical data to impress your target B2B audience;
• Include a blog section that tackles the how-tos of using your product or service, including helpful guides and video tutorials;
• Consider applying advanced web design technologies, including AI chatbots, cloud hosting, and virtual reality to improve user experience and brand image. 

Conclusion 

As you can see, there are many ways to design your website this 2021. You can redesign your existing B2B website to improve its aesthetics and functionality or begin from scratch. Also, you can add more bandwidth-friendly videos and embrace your brand’s technicality to offer your products and services better to your target audience.