4 Interesting Trends In Advertisements To Look Out For In 2021

Advertisements can be overwhelming for any consumer. Everywhere you look, you’ll see different types of advertisements – online or offline. These include billboard ads, TV ads, and online ad floaters and popups, even on an image coffee mug.

Online ads can be most distracting, especially if you’re using a mobile app to search for or download something, then something unwanted takes up a large portion of your screen. You’ve probably experienced the same pains as what most people encounter or deal with on the internet, such as crashing web pages and annoying, repetitive ads.

As much as possible, you don’t want to leave an unpleasant ad impact on your target audience like the ones you’ve known. Knowing the most interesting advertising trends you should watch out for and possibly implement in 2021 will help you release a successful business ad next year. So, if you’re interested in discovering these trends, read on!

1. Unique Product Packaging Copy 

A product copy refers to information seen on product packaging or labels, which is an effective form of advertising. Whether you choose to present your product in store display stands and cabinets or list them online, creating a unique and effective product packaging copy by any professional custom packaging company can help boost your sales because of its visual, emotional, and psychological impacts on customers.

Idea Dolls, a reputable advertising and packaging agency, explains the top five packaging copy trends in 2020, which may still work in 2021, including the following:

• Cutie-pie or wacky tone packaging copy to set a light note from generic or common ads
• Functional or clean and clear packaging copy that’s helpful and informative to consumers
• Gender-neutral or toxic-free packaging copy that doesn’t raise social issues like gender inequality by avoiding using gendered terms, like “he,”, “for her,” etc.
• Active language or collaborative packaging copy inspired by the spirit of activism as a driving force to encourage consumers to join you in your endeavors for a greater cause
• Nostalgia-rich packaging copy that reminisces old product packaging practices to break modern forms of advertising 

2. Use Influencer Marketing As An Advertising Tool

Advertising was changed by influencer marketing, which gives consumers a better option, changing the way people view traditional adverts. This type of marketing refers to the use of an influential person’s connections and good image to establish trust and rapport with your intended audience.

From traditional word-of-mouth, influencer marketing gives consumers premium quality ads that traditional advertisements don’t provide. Influencers share feedback with their followers on social media regarding products that they’ve already tried or services they’ve hired. They will cite both positive and negative comments about it and encourage consumers to take action. If they think it’s a good product/service, then they will advise others to try it too, but if it’s not, they will tell them otherwise.

Influencer marketing is an organic advertising approach that comes from real users, providing genuine feedback. Here’s how influencer marketing can be used as a great advertising tool, which is a trend that you should still look out for in 2021:

• Social Media and Influencer Marketing Integration: Selection of popular social media personalities as influencers to promote a product or a service through Facebook, Instagram, Twitter, and other social media networks. More people can relate to common people using your product or service, which increases your brand’s referral rate and shares.
• Video Marketing And Influencer Marketing Integration: Promoting products and services through video blogs on YouTube, TikTok, and other video marketing platforms with the help of influencers, such as celebrities, athletes, professionals from different fields, and even micro-influencers with loyal subscribers or following. Seeing someone they trust endorse or use a product on their videos can influence the consumers’ buying decision.

3. Use Of AI Chatbots

Chatbots evolves with artificial intelligence (AI). It’s gaining growing popularity, as it’s becoming a famous advertising tool. Chatbot tools are versatile. You can program a chatbot to respond to certain keywords, retain data, and determine the best time to offer an additional product to consumers. 

Chatbots can help increase consumer interaction ratings because it assists in improving the overall experience of consumers. Because chatbots have the ability to provide support to customers immediately through programmed responses, your customers will recognize your business as a brand that prioritizes consumer needs – especially when there is urgency involved. This improves your overall consumer relations.

To integrate a chatbot into your website or social media business accounts, you can talk to your web developer.

4. Augmented Reality Refurnishing

Augmented reality (AR) refers to the use of digital devices to stimulate the senses of the wearer, creating enhanced real-world experiences. The use of AR is not new and its contribution to the marketing world is expanding.

Augmented reality will be refurnishing industries in 2021. Organizations are now creating solutions to supplement customer satisfaction. With the integration of artificial intelligence (AI) into augmented reality (AR), retailers will be able to easily identify customer needs and preferences based on the customer’s surroundings. 

Take a look at the following benefits of AR in advertising:

• Convenience: Integrating speech recognition with augmented reality allows displaying the image of an object that the customer has pronounced. For example, if a customer pronounced “burger” and smart speakers (like Alexa or Siri) recognizes it, the AR image of a burger will be displayed on the smartphone for convenient shopping.
• Interactive Real-World Customer Experience: Because AR stimulates the senses through digital means, you can provide your target audience a more interactive way to promote your products and services.

Conclusion

There you have it, the four most interesting trends in advertising to look out for in 2021. From product packaging copy, using influencer marketing, to the use of artificial intelligence and augmented reality, these ad trends can bring out the best in your brand. No matter what ad trend you choose, keep clear goals and effective, actionable plans in mind to attain your business’s success.