4 Marketing Strategies That Brands Should Follow When Using Instagram

Marketing platforms have undergone a drastic change with the arrival of digital marketing. Now, every business, regardless of its size and industry, is trying its best to make the online marketing campaigns successful. Social media marketing, which is a part of digital marketing, is currently the best tool available for marketers who are looking to promote their brand. Speaking of social media marketing, the major focus is on Instagram due to its mobile exclusiveness and visual-only nature.

If you are thinking how to increase your reach on Instagram and make your business heavily active on the visual platform, here are some marketing tips that you should try in your Instagram marketing campaign. Alternatively, if you want instant results, you can take help of any Instagram growth service to grow your audience with loyal and engaging followers.

Leverage the Free Instagram Tools

Instagram offers you many opportunities to promote your brand excessively on the platform and one such opportunity is the business profile. Once you have created your Instagram account, the first and foremost thing to do is switching to the business profile where you can utilize the contact option. This contact option is basically a call-to-action for your followers to email, text, or call the business. Apart from the contact option, there is another benefit of using the business profile on Instagram which gives you an access to analytics. You might have heard of it as Insights, which allows you to have the numbers related to the impression along with the user engagement data on your Instagram posts. This helps you in understanding your followers better and you can create posts for getting real Instagram likes in the future.

Indulge in Cross Promotion

Cross promoting your content is necessary if your aim is to engage and gain new Instagram followers each and every day. All you need to do is posting your content all over the social media channels such as Facebook, Twitter, and LinkedIn. While sharing your content on these platforms make sure that you give an invitation to visit and follow your Instagram profile. With such cross-promotion techniques and invitations, you will give your followers another medium to connect with your brand through Instagram, showing that how much you value your user community.

Build Your Own Interactive Hashtag

Instagram and the application of hashtags go hand in hand. Just like keywords, hashtags are a great marketing tool for instant user engagement. Create your own brand hashtag that is relevant and interactive. Your followers will find it appealing and use it to identify your posts, as well as, for getting featured on your profile.

Try Not Be Overwhelming

It is quite understandable that you want to do your best for increasing the user engagement, but that does not imply that you have to be in the face of your users throughout the day. In other words, schedule your posts on fixed intervals and in a decent number so that your followers do not feel overwhelmed by your frequent sharing of content. You can also think of alternating the times every day in order to identify the exact time for highest user engagement.

Conclusion

Building a strong marketing campaign on Instagram will do wonders for your overall online marketing program. From instant likes to enticing a large number of followers, you can leverage the platform for growing your business further.