The ultimate goal of an online business is Conversions. Even if your website has eye-catching design and attracts huge amount of traffic but still conversion rate is low, you should get serious about conversion rate optimization.
Conversion rate optimization is an organized procedure to increase the percentage of visitors that take a preferred action on a certain page to buy the products or services. The process comprises landing page optimization and overall website by means of real-time analytics, psychological components, tested web design etc., in order to convert your visitors into customers.
These useful ideas to improve conversion rate is well presented on an Infographic by WebsiteBuilder. Take a look if you also wish you gain more leads for your Ecommerce store.