5 Design Basics That Are Key To Successful Logo Design

A logo is the first thing your prospects and customers see, which is why it should be memorable. The best logos are the ones making an impact. Think of it, Twitter, Instagram, Nike, Airbnb, etc… All these brands have memorable logo designs that instantly evoke the brand’s image and message. On the other hand, bad logos are always the forgettable ones. They usually look shabby, unprofessional, and don’t tell the brand’s story.

Coming up with a good, original logo is the first step to creating a successful brand. You can do it yourself or you can hire any company offering professional print services to do it for you. Before that, you should learn about some crucial elements that will help you make a logo powerful enough to influence your overall image and brand.

Keep on reading to discover the 5 key elements for a successful logo design:

Make Your Design Simple

Think of all the brands with memorable logos. An example is Facebook; the logo is minimalist in nature, featuring a white lower case “F” in a blue square. It’s simple, cleanly lined, and less detailed that makes it easy to remember.

When designing your logo, remember that small, simple details go a long way. Don’t use too many colors, as this could confuse your audience and target customers. The text shouldn’t be complicated either; find the right typeface, especially in the word-mark logos (just like Google does).

Remember that when it comes to logo design, less is definitely more!

Make Sure Your Logo Is Recognizable

A logo plays a huge role in creating an identity, which is why your logo should be recognizable. It’s synonymous with your brand, and it should be instantly recognizable everywhere. No matter what colors you use, what format it’s available in, or what size it is, people should look at your logo and directly think of your brand. Think of brands like Coca-Cola or McDonald’s. Wherever you are, if you see their logo, you’ll recognize them instantly.

Take a page out of their book and aim for that effect!

Add Uniqueness To Your Design

Another characteristic of a successful logo is its uniqueness. Yes, a recognizable logo and a unique logo come hand in hand. If your logo looks like every other logo in the market, your customers, and target audience will start confusing your brand with other businesses.

To make sure you don’t fall for this trap, even if you’re using common shapes, make sure to alter them, use different colors, fonts, and sizes while creating your logo.

If possible, come up with your own font or shape. Think of Disney, for example. The brand created its own unique font, which everyone in the world can recognize in seconds.

Choose A Recognizable And Original Tone

Your logo will be used everywhere, from brochures to websites; therefore, it is important that your logo sets the right tone for your brand. Your logo must be able to tell your audience about your company’s values and beliefs without using words.

For example, let’s take Apple Inc. They changed their logo from the colorful bitten apple to its extremely popular monochrome version. The Apple logo evolution tells everything about the company, and most importantly, its products: slick, ultra-modern, and elegant.

So, while designing your logo, make sure that it creates the right tone for your brand.

Make Your Design Scalable

Finally, make sure your logo is easy to scale for any platform, from billboards to email templates. Your logo is going to be used on every item and product associated with your brand, so it’s important that your logo looks equally effortlessly amazing on all platforms without needing any tweaks or losing its originality.

When it comes to designing a successful logo, creativity, and technical knowledge come hand in hand. Follow the brand guide for businesses and make sure your logo follows these key elements if you want any semblance of success. A good logo will make your brand recognizable, valued, and loved by customers, so don’t take logo design too lightly.