Did you know that more than 80% of consumers in the United States check company websites before making a purchase?
A company’s website gives the consumer a lot of information about the products or services you provide and how professional you are.
If you want to encourage sales with your business site, you must focus on the design.
Continue reading to discover the best website designing tips that will improve your business image and sales!
1. Plan Out Your Menu
One of the best website designing tips to follow is to create a user-friendly menu.
Most professionals recommend making a menu that stretches across the top of the screen horizontally. Menus on the lefthand side are also popular but some people get confused while using them. When figuring out your menu, think about if you need subcategories and what pages to include.
You should be able to access all of the site’s pages within the menu, rather than have to find them through specific tabs.
2. Pick a Color Scheme
When you are working on your website design, you must stick with a consistent color scheme.
Select 3 to 5 colors that represent your business or match your logo. This will make it easier in the eyes of viewers and won’t overwhelm them. Bright colors can be helpful, but only if you want to draw the viewer’s attention to something specific.
If you want to know more about how too many colors can be distracting, Azuro Digital breaks down the information for you.
3. Consider the Speed
When working on website building, it is important to consider the upload speed of your site.
If your site takes more than a couple of seconds to load, consumers might exit out and try to find another company. A website designer can help you improve speeds if your site is taking too long to load. You can also enable compression, reduce the number of redirects, or improve your server.
Another reason to improve website upload speeds is that Google will periodically run reports to inform viewers.
4. Keep Things Simple
Looking at website design ideas can be helpful because you can identify which layouts are user-friendly and which ones aren’t.
It is important to keep your website design simple so that consumers know how to navigate through your information and products. Do your best to create a clean and precise menu so that users can find what they are looking for.
Adding in too much content or information on a single page can become overwhelming and leave viewers confused.
5. Include Relevant Content
Have you ever visited a website that contained irrelevant content or an abundance of stock photos?
When consumers view sites with generic content that doesn’t apply to your business, they lose confidence in your service. This is because it comes off as ingenuine. Try using photos of your staff, building, and products so that viewers can get a better sense of the services that you provide.
Website Designing Tips to Try
When it comes to website designing tips, there are many details to consider to help your business.
By hiring a website designer or learning more about what works, you can increase your sales and customer satisfaction. A well-working website is crucial during the age of technology and without it, your company might suffer. These simple tips will help make your company look more professional and reliable.
Be sure to check out our blog for more articles about building a website and bringing in more sales!