5 Reasons Digital Marketers Propose WordPress to Have Business Websites

As a marketer or advertiser, your proposal will be highly appreciated as you assist a business in establishing its initial website. Consider the classification of their organization and choose a specific platform that suits your client. However, some platforms may not always align with the business needs, which can result in significant costs, impacting both you and your client. In an effort to simplify matters, let’s discuss one widely acclaimed platform that has been tested, proven, and favored by numerous digital experts worldwide when creating websites: WordPress. Enumerating the stars that WordPress has amassed would be a time-consuming task. Nevertheless, we’ve distilled the essence and provided you with the top five reasons why digital marketers recommend WordPress for their clients’ business websites.

1. Acts as an excellent content curation and marketing tool

Content marketing is a proven and tested strategy in the digital realm, particularly in the B2B landscape where attention, engagement, and industry expertise hold significant value. WordPress websites serve as powerful tools for creating, curating, and disseminating content. By incorporating targeted keywords, marketers can enhance search engine visibility for their content, facilitating the accumulation of backlinks through social sharing and beyond. This not only fosters increased website traffic but also reinforces credibility in the industry..

2. Building an online brand becomes more feasible

Building a brand for organizations often takes a considerable amount of time. However, with a robust platform like WordPress, establishing an online brand becomes more manageable. A WordPress website allows businesses to set specific goals and attract customers to their landing pages. The themes, design elements, and striking templates contribute to the overall appeal of the site, playing a significant role in drawing users to the WordPress site. Moreover, WordPress is relatively easy to learn and use, and you can find easily find a wordpress full course tutorial online if you want to get started with the platform for your site. This easily facilitates the creation of an online presence, ultimately leading to enhanced brand value. When selecting the best WordPress hosting for your clients, consider this advantage for their brand-building efforts.

3. Enhances the online visibility of businesses

A WordPress site empowers you to curate and publish more content seamlessly through its Content Management System (CMS), effectively addressing any content bottlenecks. This capability allows a website to enhance its ranking. Additionally, WordPress facilitates the expansion of content editors, as making overall improvements to the content enhances SEO, leading to better discoverability of the site. Furthermore, with plugins like Yoast, optimizing the SEO of your WordPress site becomes easily manageable.

4. Improves the conversion rate of customers

With a WordPress site, streamlining your customer funnel becomes considerably easier. WordPress stands out as a CMS due to its numerous advantages. You can monitor visits, shares, and comprehensive analytics of your website, gaining insights into the performance of each page and the reasons behind it. This allows you to adjust content on underperforming pages or eliminate unnecessary ones. Moreover, planning and optimizing actions, including Call to Action (CTA) implementation and utilizing advanced custom fields to categorize content types, are also feasible with a WordPress site. All these advantages contribute to enhancing the conversion rate for a WordPress-hosted site.

5. Adaptable to all business sectors

Certain platforms are often recommended for specific business categories; for instance, digital marketers advocate for Magento when building an e-commerce website. However, WordPress stands out due to its robust structure and versatility, making it suitable for all business sectors. Digital marketers attest to WordPress’s capability to seamlessly adapt to each category, whether it’s finance, e-commerce, the machinery industry, or even consulting firms. WordPress enhances and provides proficient support for a diverse range of businesses, making it a preferred choice among advanced promoters.

Final Words

We also acknowledge that there are other website platforms worth considering, but none come as close to WordPress. One significant factor is the exceptional support that WordPress provides. Businesses don’t have to solely rely on their developers or agencies for making changes or updates to their WordPress site. With a vast online community, the forums consistently discuss and adapt to the latest enhancements made within the platform, ensuring that users stay informed and can implement changes effectively. This strong support system contributes to WordPress’s prominence and reliability in the world of website development.