5 Website Design Tips to Increase eCommerce Sales

In 2019, eCommerce sales were 14.1 percent of all retail sales around the globe. For businesses of any size, there are clear signs that if you want to sell your company’s products, you need to be selling online.

However, to draw customers and get them to buy your products, you need a great website design. Here are some of the ways you can improve your site’s design to increase sales.

Who is Buying Your Products?

Before you make changes to your site’s design to draw more customers and get them to buy your products, you must first find out who is buying them. 

Doing an in-depth sales analysis can tell you what is selling well and what isn’t, what your company’s manufacturing capacity should be, or whether promotions are working.

Usually, if your analysis looks good, you should look at your store sales versus online sales. If your eCommerce sales are poor, then a re-design of your site may help turn visitors into paying customers.

Add Contact Information

One of the simplest ways that small business owners can increase online sales is to make sure your contact information is on your website. One of the top frustrations for website visitors is not being able to find a company’s phone number or address for brick and mortar locations.

Along with making sure your website has your full business name, phone number, and physical address, it should also be on your social media profiles. 

So, if your business has Twitter and Facebook accounts, customers should be able to find your business name, web and physical address, and phone number there as well.

Where Should Advertisements Go?

There is a debate about where some information should go on a website. Many people believe that pricing should go “below the fold” on a site, while others think it’s okay to put it “above the fold.”

Although a website doesn’t have a fold like newspapers, the concept of above and below the fold is the same. Anything that you see immediately after landing on a website is “above the fold.” Any content that you need to scroll to see or to finish is “below the fold.”

For better ad responses, place specials, and ads above the fold. A Google study shows that ads get better responses, 74 percent versus 44 percent when they are above the fold on a website.

Have a Money-Back Guarantee

Although your merchandise may look pristine when it leaves the warehouse, by the time it arrives at your customer’s door, it has been tossed, dropped, and probably kicked off a plane and a few trucks along the way.

Instead of leaving your customers to deal with product damages, offer a money-back guarantee, so that they can get their money back if their items are damaged. Standing behind your products builds trust, loyalty, and the guarantee increases customer satisfaction with companies.

Simplify Buying Your Products

A complicated checkout process can turn buyers away from your website. Research shows that 27 percent of customers abandon their online carts due to a complicated checkout system.

Try to get the process down to one to two steps to make it easier for customers to select what they want and quickly checkout.

These five tips can help you gain customers for your eCommerce store and draw new customers to your physical locations. Make it simple for your customers to buy your goods and get the information that they want about your company to build trust and loyalty.