7 Reasons To Build Your Website On HubSpot CMS

Are you planning to put your shoes into making a new website or redesign an old one?

Want to build a website to make your business outrun the competition? 

Are you pondering over which CMS to choose for building your website?

Need not fret!! You are at the right place. This article will throw light on why your business needs a website and why you should consider building your website on HubSpot. 

So, let’s start with why your business needs a website. 

When it comes to doing business online, it does not matter what profession or business you are in. A website will help you grow your business by promoting goodwill among prospects and customers, and delivering strong marketing messages. 

People are using the web in a growing number every day, and to make the figure more precise, a survey conducted by clutch.co says that 64% of small businesses had a website back in 2018 and around 94% of websites became mobile-friendly in 2019. The number itself suggests that no matter the size of the business, people are increasingly considering taking their businesses online. 

So, in such a competitive business era, you are already lagging, if you don’t have a website for your business. Thus, it makes it essential for you to own a business website to stay a step ahead always, in all ways. 

Now that you know how businesses of all sizes are growing online, the right next thing to talk about is which CMS to choose for building a website. 

When it comes to CMS tools, there are many available in the market, and you can choose any of them. But do you think that it would be a choice to go for any tool in haste? 

Well, that’s what we are here for. Indeed there are various CMS tools available in the market, but I found that out of all the listed CMS tools, HubSpot is the most reliable one for developing a robust website. 

So, let’s take a sneak peek into HubSpot CMS and its benefits. 

Before jumping directly onto HubSpot CMS, let’s first talk about HubSpot to make sure that we are all on the same page. 

HubSpot is an all in one platform that is being used all around the world. Under the HubSpot platform, you can find various tools with incredibly amazing features. It allows the organization to bring all the tools they use to support their marketing under one umbrella. 

It includes everything a successful marketer needs to increase the traffic of their website, convert visitors into leads, and close the deal to get a massive ROI. 

Well, when it comes to the growing stack of HubSpot, it includes CRM and sales tools, but the foundation of the pile is HubSpot marketing. 

Now that we have had a look at the basics of HubSpot, let’s roll towards HubSpot CMS.

HubSpot CMS

There is no denying the fact that HubSpot started as a Marketing Automation platform to support inbound marketing, including everything from email marketing to lead management and social media. 

The platform has now extended to a full stack of tools, including a CRM and CMS, to deal with every aspect of sales and marketing. 

As the increasing number of people jumped onto adopting inbound marketing strategy, HubSpot became the right choice to expand a business successfully. 

Now, let’s talk about the seven reasons why you should build your website on HubSpot CMS. 

#1. Optimized Websites for Various Devices

Did you know? 57% of internet users do not prefer a business with a website not compatible for mobile devices. 

Well, of course, having a mobile-friendly website is the prerequisite to growing business since 85% of adults believe that a website should view better or equal on a mobile device just as it does on desktop. 

Now, having a mobile-friendly website does affect not only user experience but also your search engine rankings. So, you need to have a responsive design for your website. Responsive website design means that your website will alter itself according to the device on which it is being viewed. 

When it comes to a responsive website, editing one to make it responsive is not a cakewalk, but you do not have to worry about the same because this is what HubSpot CMS does for you. All the templates available on the HubSpot marketplace are responsive by default, keeping you away from wasting your time in doing coding or any technical work. 

#2. CMS + MAP = Amazing

Anyone using Google’s G-Suite can tell you about efficiency they gain by using the integrated tools and how it affects productivity. 

Well, the same holds true when HubSpot CMS and MAP are integrated. 

By using HubSpot CMS and MAP collectively, you can take advantage of all the collected data to contextualize and personalize the content available on your website, to the individual leads. 

#3. Loading Speed Matters 

Google takes into consideration many factors while analyzing a website, and speed is one of those. Speed accounts for the time taken by your site to load on a device and Google usually ranks a high-speed loading website higher. 

So, if your website has a low loading speed, then Google will never rank your website higher in the search engines. 

With HubSpot, you never have to worry about the same. The back-end of HubSpot CMS is built to take care of sudden increase in traffic and dynamic loading components of your website. Thus, your website will never lag because of the speed matters. 

#4. SEO

SEO plays a significant role in any website, and with HubSpot CMS, you can optimize your website for Google search inquiries. 

Using this platform, you can be sure that your website will deliver an excellent user experience on any device, which in turn will increase your website’s search engine rankings. 

Prefer reading: Three kinds of SEO to help you rank higher. 

#5. Content Updation 

With the HubSpot CMS platform, you can update your website, landing pages, blogs, emails, social media, and SEO at any time. 

Besides updating the content as and when required, the platform allows you to optimize your content on search engines.

#6. User-Friendly Development

One of the challenges faced by developers while developing a website is the cumbersome and time-consuming process. 

With the HubSpot CMS platform, you do not have to worry about the same. Since the platform is easy to use, you can easily create landing pages and call to action yourself, and it doesn’t even require you to hold expertise in the field. 

All in all, the platform enables you to create a website yourself, and you get to save the money which you would otherwise spend on hiring a web developer. 

#7. Enhanced Security  

HubSpot CMS enables you to keep yourself protected from any external threats. So, you can quickly deploy your website in a safe environment. 

Thus, you never have to keep a constant check on securing your website from getting hacked and work smoothly in your best interest. 

Key Takeaway

Developing or redesigning a website is a cumbersome task, but with HubSpot CMS, you can make the entire task easy. 

Thus, if you wish to get your business growing effectively on the web, then choosing the right CMS is an essential thing to do, and now that you know how HubSpot CMS benefits you, I hope you know which platform to choose. 

Also, if you have already got your hand on the HubSpot CMS platform, feel free to share your experience in the comment box below.