7 Reasons Why LinkedIn Is Important

Once in a while we all wonder “What is the point of LinkedIn?” As the largest professional-oriented networking platform on the internet today, LinkedIn has around 660 million users from all countries of the world. There are many reasons why LinkedIn is important. With a professionally and well-written LinkedIn profile, you can create a professional brand that will open doors to networks and opportunities that you may otherwise not have without social media.

Everyone wonders “How important is LinkedIn profile?” There is only one answer- a LinkedIn profile allows you to showcase your expertise, connections, and recommendations to help employers and recruiters point you out you when job vacancies come up. With a professional LinkedIn profile, you can demonstrate your credibility to others in your preferred industry while highlighting your achievements. Most people underestimate the benefits of having a LinkedIn profile during a job search and are often hesitant to embrace social media. This article highlights the 7 crucial reasons you should add a LinkedIn profile to your social media profiles. Read on below:

1. Gain exposure to job recruiters and hiring managers

Today over 90% of companies use LinkedIn when looking to recruit job candidates. Having a LinkedIn profile with a good number of connections is the key to make your profile visible among potential online job recruiters and key decision-makers in your preferred industry. But to grow your network by having good number of connections is not at all easy as there are limitations set by LinkedIn for the number of invitations that you can send per week to get more connections from your industry. However, you can click here to know how to boost your network in an easy way to make your LinkedIn profile look more professional and attractive. This also means that your profile will be visible on search engines such as Yahoo, Bing, and Google. 

2. It demonstrates your leadership expertise, knowledge and credibility

There are many reasons to use LinkedIn, it helps you build trust with future job recruiters and employers as your connections and recommendations are evident on your face.

3. You can use the platform to look for jobs

Having a LinkedIn profile will allow you to search and pinpoint companies, HR managers, recruiters, and interviewers- this will come in handy when applying for a job. You can research the recruiters and interviewers before showing up for an interview.

4. You will have access to the LinkedIn job board

Through the LinkedIn platform, you can access new opportunities that don’t exist on other traditional boards. You can also apply for jobs directly using the platform, flag recruiters, and save different job searches.

5. You can show proof of your talents and skills

The main purpose of LinkedIn is to show off your talents to potential employers. If you work with someone, let them endorse and recommend you so that everyone who views your profile can see. This shows job recruiters and employers that your talents and skills are backed by other experts, thus building your credibility. Having testimonials and endorsements on your profile is one of the most potent tools in networking.

6. Follow companies’ profiles

Unlike other social media platforms, LinkedIn is the perfect platform to search for organizations and the industries they belong to. You can use this to network with people who work in the same industry as you and follow the people who work for an organization that you aspire to join. You can even click here to check the complete list of industries the people (connected with you through LinkedIn) belong to. 

7. LinkedIn has groups that you can join

Joining groups on any social media platform is the best way to meet people with similar likes and professional interests. It’s also an opportunity to expand your network beyond your industry. Groups give you a chance to take part in conversations and intellectual discussions, which is not only a great way to showcase your knowledge on different topics, it’s also an opportunity to learn new things from more experienced professionals.

Benefits of LinkedIn Automation Tools

For business owners and company executives, the LinkedIn platform has proven to be the best in networking, creating brand awareness, and growing business. What is the importance of LinkedIn automation tool? They provide you with a practical and faster way to expand your network and promote your company’s brand. Below are three benefits of LinkedIn automation tools:

1. Automating connections and searches will help you grow and build your network. It also helps promote brand awareness to build consumer loyalty in the shortest time possible.

2. Automation makes work easier for companies. It allows marketing employees to manage large numbers of leads efficiently. You can easily send messages, visit profiles and answer connection requests when handling a smaller profile. However, if you have thousands of leads, automation is the best way to ensure you stay on top of things.

3. Automation will help your professional or business profile focus more on conversations and initiate relationship-building connections with your targeted audience.

4. Using automation tools ensures that the content you post is of high quality and significantly builds consumer loyalty and increases brand awareness.

Using the right automation tools offers numerous automation features that can help you easily follow up on un-following and following connections, withdrawing sent invitations, adding a signature to messages, and sending out invitations for new connections to join your group.

The benefits of having a LinkedIn profile are endless, with no visible downsides. Joining the platform not only allows you to meet like-minded people like yourself, it also expands your network. Job searching is not an easy task; sending out applications daily is a tasking job in itself! From the perspective of a job seeker, you can take advantage of LinkedIn to help you get ahead during the searching process. It’s imperative to optimize your LinkedIn profile and use it proactively to seek new opportunities effectively. Take advantage of groups, and follow business pages to find new connections, share your expertise in group discussions, and discover trending news in different industries.