How to Increase Conversions of Your Online Store?

Ecommerce continues to be a more competitive marketplace than before since its remarkable growth in the last few years. It is expected to closely double to over six billion dollars by 2023. That means you need to maximize your conversion rate to turn visitors into loyal clients and maintain an edge among competitors. Here, we will explain several common factors that affect conversion rate along with 11 foolproof tips to boost the sales of your online store. 

Conversion Rate Defined

For those still starting in e-commerce, a conversion rate is simply the percentage of visitors to your landing page or site that converts into customers. We are talking about sales here. A conversion could mean many things such as sharing or downloading content, using a sale code, engaging in a survey created using online survey software, starting an online chat, making an acquisition, and any other actions that your customers participate in your website. That’s true even though it will depend on the goals of your business.

How to Boost Your Ecommerce Conversion Rate

So, here are some simple steps to improve the conversion for your ecommerce store. 

• Improve product catalog

Product catalogs help your visitors make a buying decision.  So, do an excellent job of demonstrating it to your potential buyers. Adjust according to their needs and make sure it is not sidetracking. 

• Adjust price range 

For 60% of people, price is the major determinant of whether they will buy a certain item. So, it could be a poor pricing structure that affects your conversion rate. Ensure your offer doesn’t sound too good to be true. It should meet the expectations of your target audience. 

• Implement a user-friendly website

As they say, the first impression lasts. The same applies to e-commerce sites. Your website should be easy to navigate and includes all the information they need. It’s not enough to have a professional-looking site. Usability is more crucial, so people can complete their desired actions conveniently. 

• Try to engage users in online surveys

Online surveys or polls created using intelligent software such as https://www.qualtrics.com/core-xm/survey-software/ can help your company to know about your customer’s preferences about their products, brand and most importantly about your target markets. With these surveys and polls, you can reach the right customers along with the right messages.

• Be transparent 

Be honest with the rate of each product or service you’re offering. Neither cheating nor hiding costs will make your online venture successful. Do not practice misleading offers too. 

Moreover, external factors like user confidence, traffic qualification, and characteristics of your business affect your sales. Each website visitor is not guaranteed to generate sales, so attract potential buyers as many as you can. Pay close attention to your sorting and filtering, site navigation, and search results. Use high-quality, vibrant, and interesting product images. Videos are also effective for increasing engagement. 

11 Proven Ways to Increase Online Store Conversion Rates

Wondering how thriving brands maintain increased sales and conversions? Here are some secrets for you to ponder on!

• Improve purchase experience

The majority of buyers want faster acquisition experience. Do not make the process too painstaking or baffling. Make things easier. Consider implementing direct and clear call to actions. You can offer a guest checkout option for those who do not want to get through the detailed process of signing up. 

• Share your story

Trust increases sales. So, build a truthful relationship with your target by creating an about us page. It doesn’t need to be too detailed, though. A short introduction about you or your brand will do. Discuss your mission and vision. Adding a picture would be great. 

• Add a contact us section

Your customers surely have concerns or issues about your services or items. So, don’t forget to include your contact information. This will generate trust and encourage them to leave some feedback. You can use their feedback to further improve your business. 

• Provide reliable shipping information

Another way to strengthen the trust seal is by providing the shipping information. Explain the shipping fee, shipping time to all countries you cover, and the return and refund policy. Getting creative with your free delivery offers is also a huge advantage to boost your sales. 

• Create high-quality product photos

People are not able to try or even touch your products. This is considered risk shopping. The job of ensuring they get the value of their money now lies on your expertise. You must work twice as hard to make all your items liven up. Use top-quality graphics and images if you can include a short video, the better.  

• Personalize copy on your products

The product description of a product may not be suitable for another. Avoid the bad habit of copy-paste. That’s a big turn off. Be creative for each product description. Include the features and benefits as possible. 

• Incorporate social media links to your site

It is another excellent way to build social trust among customers. Make sure to add icons with links to your Facebook, Pinterest, Instagram, or other social media accounts. It will also be easier for them to get an update about your recent discounts, promos, etc. 

• Include customer reviews

Reviews are other important elements that will help you close a deal with a client. They don’t have to be always in a positive format—a study conducted by Spiegel Research Center and PowerReviews states that even bad online reviews are helpful. 

• Launch retargeting campaigns

The Google Remarketing campaigns allow you to retarget consumers who came to your website to remind them of the items they liked. A tailored display ad is your best solution. Numerous software, like Clever e-commerce, helps you make and program Google Ads campaign without shelling out dollars.

• Leverage your blogging skills

If you know how to create blogs, now’s the perfect time to leverage your talent. It will improve the SEO presence of your brand. Optimize it for sales and SEO by using several links, publishing fresh content regularly, using social bookmarking and blog syndication, etc. 

• Implement an exit-intent popup 

You have just gained a pool of visitors, but how can you ensure they will make a purchase? Have the exit-intent popup window that offers either a quick discount or coupon code. You can include an email submit to easily send the coupon code while increasing a new mailing list and tracking conversions at once.