How to Design Web Pages that Effectively Drive Leads and Sales

The eCommerce market is expanding exponentially year after year. But that doesn’t mean that your online business is rising at the pace you’d like. If the revenues are lagging or just fine, most companies are keen to raise their income quicker.

Efficient website design along with a proper structure of a high converting landing page are among the most potent growth resources for eCommerce websites. From your website appearance to your brand logo and marketing brochures to your usability, every element of your online marketplace must be smartly crafted to improve user experience. On the other hand, poor design can potentially ruin your company.

Every company owner needs a website that invites users to take the next step: contact or buy. This move is called a conversion, and it is the time your lead turns into a consumer. If your website seems to have a large amount of traffic but little conversions, you need to ask why or perhaps, ask help from experts in an SEO Company. 

Include forms on the pages

Before you start, it is essential to evaluate your present state of lead generation to monitor your progress and recognize regions where you need enhancement most. You might dismiss some sites as you deem them unresponsive. Only going through an accurate assessment can confirm the original state of your lead generation.

Start by conducting an audit of where much of the internet traffic and outreach comes from—your lead generators. Here are some popular places a company would be able to get visitors:

• Email Marketing:
• Social Networking:
• Blog Posts:

When you figure out where the leads are pouring in from, you will want to be sure the pages they’re landing on do all they can to cultivate the user’s curiosity.

E.g., if you discover that most of your prospective leads are following inbound links to your website from your Facebook page, you must refresh the pages they are likely to visit with content that keeps them up-to-date and compelling them to engage with the site.

On the most viewed website sites, incorporate longer-form material that users can navigate via forms that require their contact details.

Incorporate a live chat feature

Live chat networks are growing not only in their scope but also in how many customers wish to use them to learn about the vendors they are buying from. This means that you may be losing out on a significant lead generator.

To create leads from live chat, search your homepage to recognize your sites your visitors spend much of their hours on. With the right developer tools, you can add a live chat service on pages where consumers need the most support or information. This helps you to unwittingly gather and record information into their product preferences when answering their queries.

Based on who initiates the talk and the queries the user has, you can also incorporate your customer service department with your live chat feature. This means that any visitor to the platform has their concerns met no matter which direction the discussion heads.

Pay heed to every step of the process

If your visitor looked for ” best furniture store” and ended up on one of your published blogs, you should be more than careful not to link that blog post to a car washing service.

Make sure your links are relevant enough to the page they are searching for. That way, you can focus on intriguing the client in a specific topic and consequently answering their concerns.

As soon as a user visits your website, you will begin to gain insight into their conversion route. This route starts when a visitor enters your site and finishes by filling out a form and turning into a lead.

However, often the direction of a client does not take them to the intended target. In such instances, the conversion route may be tailored and optimized plentifully.

• Landing page

In short, the more the landing pages, the more revenue a page receives. Many companies tend to create different landing pages for the iOS app design and others for Android. It was revealed in a particular survey that the websites which use more than 30 landing pages had gathered a revenue seven times more than the sites which have two or three landing pages.

• CTA

Colour is essential, and its vitality can be expressed in this selection more than ever. While writing a CTA, ensure to paint it in colors that have been used in the logo of the brand or the website. It will be more visible to the eyes compelling the user to look at the paragraph quickly.

• Kickback email

When a guest transitions to a lead and their details reach the database, you get the ability to give them a kickback note, i.e., a “thank-you” email.

According to a report, kickback emails harbor the potential to double the regular marketing emails’ engagement rate.

Kickback emails can be used as an incentive to provide super-specific CTA and promote collaboration on social media and email.

• Thank you page

It is often found that the landing pages receive most of the attention in the lead generation process. However, that allows no scope for you to dismiss or overlook the thank you page. Remember, this is the final destination for every lead after they have just signed up.

One innovative way to utilize the thank you pages is to insert a new URL for your present lead, which will take them to the final page and finally show them the offer that they are to download. You may also include social networking buttons and a form for a similar bid.

Avoid readily available templates

It should be self-evident, but when it comes to consistent lead generation, refrain from engaging with any “all-the-work-for-you” cookie-cutter models. Instead, invest in an affordable web page and hire a software developer to design it for you. Be specific regarding the intent of your page and reflect the same on your site.

A straightforward approach is what attracts the most long-lasting clients. Finding a well-designed site often improves the degree of trust and interest of the consumer when shopping online.