How to Have the Best Web Design

Designing a website can be challenging; however, it needs to be done. Without a functioning site, clients, consumers, or any stakeholder won’t be able to find you, which isn’t ideal. How do you expect to generate leads or make sales if you can’t be found? Therefore, an easy-to-use, functioning and attractive website is essential. Web design is a vital tool and essentially means the design and styling of every page on a website. This can be done in-house, or the best web design London offers could also be used to ensure for a professional job. Here’s how to have the best web design possible.

Have an informative homepage

When visiting your site, the first thing anyone should see is an appropriate homepage. This is a page where design matters. The logo and company name should be clearly visible as well as precisely what the website is for. If it’s a website that sells clothes, then that needs to be the focal point of the homepage. If a website is designed for informative reasons, then there should be clear tabs for each topic discussed for easy navigation. A homepage should also have links to any other details a visitor might need such as an email address or social media handles.

The homepage should also be designed to create a good first impression with visitors who visit it. This means the homepage should be clear and easy to read, rather than cluttered with information. Images can also be used so that the purpose of the site can be illustrated right away. Rotating images are quite common these days, which is essentially a slideshow of 4 or 5 images, showing the visitor exactly what this website is all about. They won’t even need to read anything at this point, but they will know what’s about to be discussed.

Consider the aesthetics

The same font should be used throughout your whole website. There is the exception of banners and stickers, but it should be the same for most of your content. This makes any website look far more professional and seamless. The type of font used should also be considered. Preferably, a sans serif font will be used. This means a font without any small lines or characters surrounding each letter. This is far easier for anyone to read and also easy to carry throughout the whole site. The font size used will also need to be thought about. For banners, titles, and subheadings, fonts should be larger to stand out. For other content types, it should be smaller but not too small that visitors would have to squint to see it. If any images on the site are to have captions, these captions should also use the same font, but it may be adapted slightly with an italic setting. This caption may have a smaller font size too.

Images and colour schemes should be a priority when it comes to the aesthetics of a site. The colour scheme should be something that’s easy on the eye and not too overwhelming. Many sites opt for neutral tones and then include pops of colour to bring the site to life. There’s no right or wrong way of doing this but considering what the desired audience would want is best.If images are to be uploaded onto the site, this can also impact the colour scheme. For example, if the site is for a gardening club, greens and earthy tones would likely be used throughout the site and images of flowers and shrubs can be used to introduce colour. This would sit well with visitors of the site, making it look appealing as well as informative.

Have a responsive design

Many companies have a fantastic website that looks great but fails to have a responsive design. This means that in a laptop or computer browser, the site looks fantastic and is easy to navigate, but as soon as someone wants to use an iPad browser or perhaps a mobile phone browser, the whole site misconfigures and becomes a mess. It’s then impossible to use as banners are misplaced, images shadow over text and all of the clickable tabs are in disarray. Ultimately, visitors will not use a site that doesn’t have a responsive design, it’s far too frustrating.

In this digital age, a website with great web design is essential in order to be competitive and reach the desired audiences. A great web design cannot be achieved overnight, but with thought and planning, nothing is impossible.