Power Up Your Marketing with AMP Email

There’s every chance you’ve never heard of AMP Email. But, AMP is by no means new. The concept of Accelerated Mobile Pages (AMP) has existed since October 2015. The open-source project aims to render mobile websites instantly. AMP is valuable because of its benefits on conversion, traffic, and sales.

To appreciate the potential impact of AMP on businesses, we’ll need to see how page load time affects traffic and revenue. Increasing page load time by as little as one-tenth of a second decreases sales revenue by as much as 1.3 billion US dollars. It’s evident that page load speed influences revenue.

Companies need to integrate AMP as an essential component of their mobile content strategy. A fundamental approach is to only include crucial website elements and optimize loading speed. It makes the content more readable while enhancing the user experience.

With such immense benefits, it’ll certainly be a no-brainer to implement AMP technology in emails. It’ll be more convenient to have users take action right from their inbox. Yes, you guessed it. There’s no redirection to the website landing page. That’s the AMP advantage for e-commerce businesses.

AMP enables you to build emails that load at lightning speed using a traditional framework of HTML, CSS, and JavaScript. Of course, your emails will be more interactive as it simulates the intuitive web page experience.

The Benefits and Applications of AMP Email

AMP for emails can enable the checkout process in e-commerce. Subscribers can choose a specific quantity of the items they want and complete the purchase without leaving the email. The only reason they’ll visit the landing page is to pay for the item.

All we’ve described sounds like an excellent opportunity to make cart abandonment emails more engaging.

Finance

One sector where AMP will offer fantastic value is the finance industry. AMP can deliver functionality that allows the user to calculate EMI details and loans by providing the loan amount and loan duration in the email.

Travel

How about travel? Industry email marketers can offer subscribers the ability to check out ticket availability and book a trip via email. Booking.com is already using this cutting-edge service to make things easier for customers.

Events

AMP emails are effective for event invitations. Attendees may RSVP without leaving the email. This method nets more registrations and attendees besides enhanced engagement.

Courier

AMP emails can leverage courier tracking features and make things easier for all parties in the goods and freight industry.

Dating and Personals

Tinder and similar dating apps can employ AMP in emails. One purpose this can serve is to make the “swipe” feature available, allowing subscribers to view multiple features of potential dates. The look-and-feel is everything the user is used to in the native apps.

Surveys

In a data-driven world, surveys are more important than ever. Can users participate in surveys from their inboxes? AMP makes it possible for users to respond in an email and post feedback. There’ll be more responses, and the user will be more than happy not to visit any landing page.

Since AMP is a Google initiative, you can reply to Google Docs comments and save yourself plenty of effort. AMP also allows subscribers to use accordions and sliders in Gmail.

EmailMonks’ “all-in-one” email allows users to read the top three blogs, subscribe to emails, and contact the company directly from the email. All these are possible because of AMP technology.

How Should You Send an AMP Email to Gmail Users?

Google has provided a simple registration process for sending AMP emails to users. Designing a dynamic AMP email is where you begin, but it’s not all. You need to register your email with Google to send it to your subscribers. Here’s the process:

1. Send the final email from the production servers. It could also be any server with the same DKIM/SPF/From:/Return-Path: The destination is ampforemail.whitelisting@gmail.com. Always include the dynamic email MIME part.
2. Before sending the email, use an AMP validator and playground to verify if the AMP email ticks all the boxes.
3. Avoid forwarding the email. The reason is that Gmail deletes AMP MIME parts from a forwarded email.
4. After sending the email, fill the Google registration form and wait for their response.

Registration Guidelines You Need to Know About

When sending your email to Google to register it, you need to have an idea of the available guardrails:

1. Using DKIM and SPF, authenticate the email address.
2. Ensure the domain of the From: address and DKIM signature are the same. That is, the DKIM should be io if you’re sending the email from info@dyspatch.io.
3. Send the email from a static email address.
4. Follow all Gmail Bulk Sender Guidelines.
5. The email address needs to have a low spam complaint and a history of sending emails consistently for at least a few weeks.
6. Ensure that you adopt all AMP best practices before sending the email.

How to Build an AMP Email

Before you can even send an AMP email, you need to develop it. Each email contains a doctype declaration. The declaration helps the inbox to identify the email as an AMP email.

All feature of the email will display once the following script is present:

<script async src=”https://cdn.ampproject.org/v0.js“></script>

To be AMP-compliant, there are a few requirements you need to ensure your email fulfills:

1. You need to meet all security requirements.
2. Include plain-text and HTML versions of your AMP email. They are necessary when clients are unable to display the AMP version. The HTML part needs to go after the AMP MIME part.
3. AMP part should be less than 100 kilobytes.
4. The AMP version needs a valid AMP document. There’s a webpage that guides users on validating the AMP document.

The typical components of a proper HTML/AMP email include those in the following chart:

Here’s all that in action:

Here’s some text…

The AMP Email Components You Need

Since there are various AMP components available to you, which one should you use? Many components are just like regular HTML elements, though they have the “amp-” as a prefix for each tag. There are three broad categories for AMP components:

• Dynamic Content,
• Layout, and
• Media.

AMP for Email might be the future of email marketing. Marketers are welcome to explore this promising technology for more effective campaigns. These are early days, so there are probably a few niggles here and there. But, they’re most likely not enough to stop anyone from making the most of AMP for Email.