7 Effective Tips to Customize Your Woocommerce Store

If you are planning to start an online business, choosing the right ecommerce solution is very critical. In the world of internet marketing, there is only one best ecommerce system called WooCommerce. If you are really confused as to what this means, it is the product of extensive research and development which has resulted in a unique online store system. This ecommerce solution offers numerous benefits for any kind of online business starting from a small local store to a large international chain of stores.

Why WooCommerce is the best ecommerce solution

First of all, there is no compromise on the quality of service. This is the reason why many online stores using the product are enjoying overwhelming success. One of the best features of this online store system is the ability to easily add and remove items. If you have an existing shopping cart system, you do not need to change anything else. For those who are still using an earlier version of online store software, you can add items easily using an additional drop-down menu. All the details about the products will be clearly displayed in the screen.

Easily customizable solution for ecommerce stores

With regards to the design and layout of the website, there are plenty of advanced features available. For instance, you can easily set the header and footer. You can easily customize the colors and logos. There are plenty of templates available with this online store solution, which makes it easier for those who are new to use the platform. Since there are lots of templates available, you do not need to worry as to which one would be the best for your needs.

Moreover, there are a number of functionalities you can enjoy when using this online store. These include secure payment features, multi-language and multi-taxation shopping cart. If you are going to start an online store, you need to consider security issues very seriously. You can opt for PayPal or other online secure payment features for this purpose.

The best part about using this ecommerce platform is that it is an open source solution. This means that you do not have to spend money on any third party licenses. All the core features are available for free. In addition to that, you do not need to make any investment in upgrades. All these features make using this online store an alluring option.

Aforementioned features of WooCommerce

All the aforementioned features of WooCommerce make it a very attractive option to use for business owners. However, it is very important for you to check out the terms and conditions regarding their usage. It is quite normal for there to be some limitations regarding the usage of these features. You should therefore study these before making a final decision on how to proceed further. For any further doubts, you can always seek the help of customer support.

Use specialized add-ons for WooCommerce

One of the easiest ways to create a professional store is to use specialized add ons for WooCommerce. Add ons are those little items or features that make your site look and feel like a professional shop. Things such as a “WooCommerce Store” that stores information about your company, products, services, and anything else related to the world of online business. These features can come in handy in optimizing your site for search engines, optimizing your content and doing some cosmetic updates. While adding these things, there are some things you should keep in mind to make them as easy as possible. These simple but important tips will help you get the best out of your customization efforts.

Have all of your content in place

The first thing you need to do is be sure that you have all of your content in place. When adding an add on for your store, it’s easy to make mistakes and data from one place may be outdated or inaccurate. Be sure to double check your content before adding any new information to ensure you’ve got everything in order.

Use the same color scheme

When adding an add on for your store, it’s important to be sure to use the same color scheme. Different colors can make your ad looks out of place. Use the same color that your main website is using for the header. This will make your add on look uniform. If you’re having trouble finding the right color, use a color that is the same as your add on.

Use text links all around your site

An easy way to get more from your add on is to use text links all around your site. To do this you should go to add ons for your store and change the text links to use a series of text links instead of an image. Also, add on your products to the center of the page using tabs instead of a regular menu. These will make it much easier for customers to navigate through your store.

Be sure to add a navigation bar to your site

This can help shoppers find their products with just a few clicks of their mouse. Be sure to use the same color scheme as your add on so that your add on will blend in. Using the same color as your add on will also help your customers understand what each product in your store is for and helps you stay on target with your marketing.

Use graphics and pictures where they are appropriate to  your products 

If your products aren’t described by a picture or graphic, then you should either add a picture to describe your products or explain what they are used for. Try to use as many pictures as you can on your add on so that you can maximize your use of images for SEO. Some people believe that adding pictures to your website can actually hurt your search engine rankings.

Promote your store using keywords relevant to your business

Use these keywords throughout your add on so that your customers can easily find you when they do a search for your products. Using keywords will bring more traffic to your store and will increase your sales. You can optimize your meta tags with these keywords in order to get the most out of your meta tags.

Final Words

The goal is to have fun with your store’s appearance and add the appropriate customizations that can help increase your sales. Use these tips to customize your website and make it as interesting as possible. If you are running a small online business, you may not want to invest in more expensive customization services. However, if you want your store to appear larger, more professional, and to grab the attention of customers, then you need to look into these small things.

About Author:

Usman Raza is the co-founder of a Christian SEO Company in St Petersburg and a marketing strategist working with various brands online and content marketing manager at Figma to Shopify. He’s devoted to helping small businesses bridge success gaps by providing in-depth, actionable advice on digital marketing, SEO, and small business growth. Follow him on Twitter @usmanintrotech.