6 Proven Strategies to Make Your Website More Engaging

People visit countless websites every day for various reasons. Most of the time, a user will first visit the homepage, before heading to the page they’re interested in. However, that doesn’t always happen. In the case of an ad or an article that interests them, they reach a specific landing page.

In both cases, it’s essential you keep your user engaged and clicking through the pages of your website for as long as possible. It’s a known fact that the longer people stay on your site, the more likely they are to turn into clients. In this article, we’ll be offering some tips to help you make your website more engaging. Just read on to find out!

Tip #1: Make It Visually Appealing

If your website looks like it’s stuck in the early 2000s, you can be sure that your bounce rate is going up. An ugly-looking website will send all the wrong messages to a potential customer – you’re unprofessional, you don’t care about your business or you don’t keep up with the times. That’s not the impression you want to leave on a visitor.

So try to make your website more visually appealing. Luckily, in this day and age, you don’t even need a designer to do that for you. There are plenty of tools online that allow you to choose customizable professional website templates that will make your site stand out from the crowd. They’re usually split by business type, so it won’t be hard to find something you like.

Tip #2: Add Surveys, Polls and Quizzes

Surveys, polls and quizzes are great ways to encourage people to interact with your website. People love sharing their opinions, so it’s likely they will spend a few minutes filling out a small quiz. On top of that, these tools will also help you decrease your bounce rate because the users will stay on your page for longer.

A quiz is also a great way to increase your emailing list, if you ask for their email before revealing the results. This can be a double-edged sword, though, as some people might not do that. Don’t be afraid to ask for your customers’ opinions on your products or services through short polls and surveys. This information is more valuable than any analytics metrics you might be tracking.

Tip #3: Keep It Short and Sweet

We’re talking about the written content here. No one has the patience to scroll through endless blocks of text so keep everything short and to the point. Your written content should always focus on the strengths and benefits of the brand, along with calls-to-action that will push the clients to connect with you.

Read and re-read your content to check for any redundant information you could leave out. And while you’re at it, don’t forget to check for typos and grammar mistakes too! How do you expect your visitors to stay on your website and interact with it when your copy is riddled with mistakes?

Tip #4: Gamify It

Gamification as a marketing tool has been around for quite a while. And since it works so well, you should also look into adding such elements to your website. It will greatly improve the interactivity of your website, while generating valuable conversions. You can combine the fun of a game with an opt-in form, for example.

The most common way to add gamification to your website is by using a “discount wheel”. People will always be curious to see where it lands so naturally, they will interact with it. Of course, this is also a great way to grow your email list by offering the prize over email.

Tip #5: Create a Blog

If you want to boost the engagement on your website, it’s always a good idea to start a blog. Constantly adding professional blog posts will tell your visitors that you’re an expert in your field, pushing them to take further action by either interacting with your content or turning into conversions. This also helps you grow a loyal following, since some people will regularly check your blog for updates and knowledge.

Keep in mind that implementing a blog won’t immediately boost your engagement. It will take a while for the results to show but as the saying goes, slow and steady wins the race. Just make sure you optimize your articles for relevant keywords and promote them on social media.

Tip #6: Add Relevant Links

And since we’re talking about blogs, make sure you suggest other relevant articles at the end of each one. This will allow your visitors to easily navigate to and from each article that interests them, lowering the bounce rate on your website and making it more engaging. When they see a link to an article that promises even more interesting information, people will be quick to click it.

The best way to go about this is to post a list of related articles at the end of each one, along with just one or two in the middle of the one they’re currently reading. Don’t forget to add a comment section to boost your engagement even further!

Final Thoughts

If you want to stay at the top of your industry, your website must be engaging to your visitors. You want them to click through as many pages as possible and interact with your content as much as possible. We’re sure these simple tricks will help you boost engagement on your website, as well as lower the bounce rate and generate more conversions.

At the end of the day, it’s really simple – keep everything short and sweet and don’t bore your users with needless information. Keep the longer copy for the blog and focus on making the main pages visually appealing, while keeping the design simple and easy on the eyes.