What Are the Characteristics of a Bad Website? And How to Avoid it?

Websites are one of the most crucial elements of a modern business. Equal parts utility and art, a website must be easily accessible, functional, and beautiful. Companies can pay thousands of dollars for a professional website design to ensure excellent results.

If your website traffic is not meeting expectations, it might be worthwhile to examine your website design. This article will highlight some of the most common characteristics of poor website design and how to fix them, leading to increased sales and a spike in overall traffic.

Three Website Flaws That Give Your Visitors Pause

Perfecting your website design is vital to success in today’s digital age. The global pandemic accelerated the already fast-growing trend of exclusively online products and services.

With the online market representing so much buying power, your website is the first and perhaps only face of your business that people will see. Furthermore, research shows that an astonishing 88% of visitors never return after a bad website experience.

With these statistics in mind, it’s essential to have a website that looks and performs impeccably, avoiding these common mistakes.

1. A Bad Color Scheme

You may be surprised how many professionally designed websites make an occasional color faux pas. A poor choice of colors can cause a website to be completely unusable. Things such as black text on a dark-colored background are one typical example that can quickly frustrate visitors into leaving.

When choosing colors, ensure a clear contrast between the background and your main content. When in doubt, stick with the classic black text on a light background for easy reading.

2. Unclear Menus and Navigation

Another common mistake that drives people away from your site is a flawed menu system. Designing an elegant website interface requires a lot of thought, planning, and skill, and it’s easy to overlook best practices. Websites with unclear interfaces, disorganized buttons, or misleading links are frustrating to use and will cause visitors to go elsewhere to find what they want.

Ensure that your buttons stand out from the rest of your content and that icons are easily identifiable. Text links should precisely classify where they lead, and elements should maintain even and consistent spacing throughout your site.

3. Slow Loading Times

Slow loading and response times are a sure killer for any website. Even though broadband is more prevalent today than at any time in history, the average visitor’s patience is inversely proportional to their internet speed. A 2018 study concluded that bounce rates increase exponentially to the number of seconds a page takes to load. As a result, a minor increase from one second to three seconds can drastically affect traffic and sales numbers.

There could be many factors affecting your page load speed from large media files, heavy advertising links, or your hosting provider’s servers. Try to minimize graphics or media on your pages and limit external resource calls when possible since your page will stop loading while the third-party server is responding.

Targeted Traffic for Your Demographic

Once your website is ready for prime-time, you need to attract the masses. Sparktraffic.com delivers the precise, high-quality traffic that your brand deserves. As every advertiser knows, crowds attract larger crowds, and the internet operates the same way. The more traffic your website receives, the higher its popularity, attracting even more visitors.

Let us be the spark that sets your website traffic ablaze!