Top 8 Proven Strategies for Creating a Website That Converts

Building a new website can cost as much as $10,000, but when done right, it helps you find new clients and increase your ROI year after year.

When you spend that much, you, of course, want to make sure you’re getting your money’s worth with a website that actually converts your ideal customers.

If you’re ready to make more money, keep reading to learn our eight proven strategies for creating a website that converts.

1. Provide a Solution for Your Customers

The first step in creating a website that converts is by making sure you provide a solution to their issues. You need to figure out what pain point they’re experiencing and create a solution that solves the issue.

To do this, create buyer personas that outline issues this person may have and what they do to solve them. If they read blogs to find solutions, you need to ensure your website has a strong blog that speaks to their issues. Find out the questions they’re asking, and write articles that show and prove how you solve those issues.

To start, create at least five buyer personas that you’re going to target with your website and get to work on creating content for them.

2. Hire a Copywriter

The best way to write content for your website that converts is to hire a copywriter with experience in your industry. Take your buyer personas and give them to the content writer to create topics and pages that speak to those solutions.

Copywriters have the ability to take complex solutions and make them easy for the general public to understand. Especially when they’re specialized in your industry, they can take the most mundane topics and make them interesting and informative.

When looking for a copywriter, make sure they understand search engine optimization and write content that ranks well.

3. Optimize Your Website

When making a website, you need to keep search engines in mind. Make sure your images are high quality but low in file size, so the website loads quickly. Be sure to hire a writer who can write with your focus keywords so you have the best chance of ranking organically.

This also includes making sure your website is easy to navigate. Your ideal customer should come to your website and have no issues searching through and getting the information they need. If it takes too many clicks to find their solution, they’ll leave and go to your competitors instead.

4. Always Drive Towards Goals

Everything you do on your website should drive people to a specific goal. For example, if you want them to call, your blogs should encourage them to contact you that way. If your goal is to fill out a form, be sure to put it in many places, and include buttons that take them there instantly.

Each of your personas should have a goal that you want them to reach and track. The best way to always drive your clients towards a goal is by including a specific call to actions on every single page so they can also easily access your contact points.

5. Advanced Analytics

To create a website that will convert for years to come, you have to implement advanced analytics. This way, you can track the path people are taking and see where they drop off. Then, once you find your drop-off points, update and change the content to see if you can streamline the process.

Keep an eye out for pages with a high bounce rate and see what you can do to keep people from leaving.

6. Keep It Simple

At the end of the day, the best way to create a website that converts is by keeping it simple. Too many moving parts or flashing images will distract your potential client and prevent them from reaching your goals. Something to keep in mind when creating pages is that if it doesn’t add value, take it off.

You should also avoid being too wordy or over-explaining things that make them complicated. Your website should get them interested in your services, so they contact you. If they get confused on your site, or if there’s too much going on, you risk them leaving and not coming back.

7. Use Videos

If pictures are worth a thousand words, then videos are worth 10,000.

Anywhere you can, you should include videos on your website. They’re a great way to show your potential customers more about yourself and better explain information that’s too long to type. Remember to keep the videos short and not long-winded, so they’ll watch to the end.

If you have many blogs, consider turning some into videos to reach a larger audience of content consumers.

8. Get Help Creating a Website

If you’re having a hard time understanding these strategies or think you’ll need help implementing them, it’s better to hire help sooner rather than later. Hiring a professional website design and development company is a great way to take the stress off you and feel confident in the experts creating your site.

Professionals have years of experience and understand the intricacies that go into website design. They can take your buyer personas and create content that will speak to them and encourage them to convert.

Create Your Converting Website Today

Now that you know our proven strategies for creating a website that converts, it’s time to get started today! Remember to create buyer personas to target your ideal customer and to hire a professional when the work seems to be too much.

If you learned something new, don’t stop now! Check out the rest of our site for expert marketing advice and more informative content today!