On-page SEO involves optimizing your web pages for specific keywords to boost search visibility and site traffic. It includes aligning headings, title tags, internal links, and content with keywords. With an excellent on-page optimization strategy, search engines can learn your content to rank the URLs most relevant to specific queries. It also improves local search, boosts organic traffic, and increases site speed.
Solid on-page SEO tactics advance crawl rates, enhance click-through rates, improve brand awareness, and increase conversion, boosting your earning potential. Here are on-page SEO techniques you can use to improve your site’s SERP rankings.
1. Keyword research
Keyword research involves looking for popular search terms related to your business that potential customers type on search engines. It allows you to attract people interested in what you sell to convert them into quality leads then, later, customers. To make this possible, your website should first rank for the keywords your leads use when searching.
With the help of an SEO agency, you can identify the topics and related keywords that make more sense for your business. You can then use these keywords across your pages to help them rank for those specific keywords.
2. Create high-quality content
Creating useful, relevant, high-quality content motivates site visitors to stay longer on your website, positively impacting your search rankings. Quality SEO content generates high click-through rates and allows you to create quality backlinks which search engines consider as trust and credibility. It also enables you to use relevant keywords strategically, giving you a competitive edge against your business rivals. Quality content also provides a great user experience by publishing quality blog posts, using relevant keywords, and generating backlinks.
3. Improve your page loading time
Your website page loading times impact your ranking and user experience. Slow loading pages cause visitors to abandon your website, increasing bounce rates. This negatively affects SEO, reducing your search rankings and costing you visitors and sales. Improving page loading time enhances user experience and helps you rank high on SERPs. To optimize your website speed for on-page SEO, use CDN, light images, caching plugins, a lightweight WordPress theme, and a quick hosting server.
4. Leverage internal and external linking
Internal links are links from one page on your site to another on your website. Using these links, site visitors can navigate your website to find any content they like. Search engines also rely on these links to crawl your website and see your other pages. Internal linking boosts engagement metrics and builds website architecture.
When adding links to your content, ensure relevancy to create flow and improve user experience, making users stay longer. External links involve you linking to trusted, high-authority websites. Failure to leverage external linking damages SEO and frustrates readers, reducing the time they spend on your website and reducing your search engine visibility
5. Optimize your images
Visuals are essential to creating a great user experience on your website. They enhance your site pages, making them visually engaging for your site visitors. Failure to optimize your images can significantly hurt your on-page SEO. To make your photos work for on-page SEO, optimize your file sizes and use alt tags.
End note
On-page optimization is a great SEO tactic to help you rank high on SERPs, increase web traffic and improve conversion. Use these techniques to improve on-site SEO.
About Author
Eyden Haze
Eyden Haze is a digital marketer, a web designer and technology fanatic from Sydney, Australia. With over 7 years of experience in web industry, he has helped his clients to launch their marketing campaigns successfully. He also likes to explore various online tools and share that knowledge by writing useful blog posts.