A Definitive Guide To Linkedin Ads

Digital marketing can be complicated at times, and it is easy to feel as if you are shouting into a void. But LinkedIn advertising is one strategy that ensures your ads are getting to the right audience. Linkedin is a unique platform that hosts a wide range of professionals and influential decision-makers. These movers have twice the buying power of regular online audiences.

Linkedin advertising comes in various ad placement options. Let’s take a deeper look at them.

Sponsored ads

Also called native ads on LinkedIn, sponsored ads display on your audience’s LinkedIn feed whether they are browsing on their desktop or mobile. Linkedin tags these kinds of sponsored content as promoted or sponsored to differentiate it from regular content. When using sponsored content to advertise on LinkedIn, you can choose single image ads, video ads, or carousel ads.

Sponsored messaging

Previously called sponsored Inmail, sponsored messaging in LinkedIn advertising allows you to advertise directly to your audience in their inboxes. However, LinkedIn has a limit on how many members you can send sponsored messages ad every month. Note that a member of your LinkedIn target audience will not get a sponsored message ad more than twice within a short period. It is an excellent advertising option if you prefer to get in touch with potential clients via messaging.

Dynamic ads

Dynamic ads in LinkedIn advertising display to target audiences directly via personalization. A dynamic ad runs on the right rail of LinkedIn, and when it appears on a user’s feed, their personal information, including their name, profile photo, and job title, are reflected to them. If a member feels the ad is too personal, they can hide the details in settings. Sponsored ads and follower ads are categorized under dynamic ads.

Linkedin ad objectives

Objective-based advertising on LinkedIn helps you create ad campaigns around certain business goals you want to achieve. From awareness to conversion, you can build an objective-based LinkedIn advertising campaign.

Awareness ads on LinkedIn expose your brand to your target audience and get people talking about your brand and services. So you can start with this type of objective ad to expose your brand. It can increase your views, followers and trigger customer engagement.

Another type of objective-based LinkedIn ad is consideration ads which are ideal if you want to get leads already familiar with your brand. This type of LinkedIn advertising is optimized to boost your website visits, video views, and engagements such as comments and shares.

Conversion ads on LinkedIn are best for generating leads and driving sales. It helps you generate leads via prefilled forms with LinkedIn profile data and inspires more LinkedIn members to download your website newsletter, ebooks, or buy a product. Lastly, it spreads the word about a new job opening in your business to encourage applicants.

Text ads

Text ads on LinkedIn display on the top right-hand side of LinkedIn feed on desktop. It is the ideal LinkedIn advertisement model if you are looking forward to generating substantial leads by taking advantage of a professional demographic. If boosting lead generation is your topmost priority, text ads on LinkedIn can help you achieve that.

Conclusion

Regardless of the LinkedIn ad type you choose, you only pay when a user clicks your ads.