A Guide to a Successful Web Presence

Posted by David Watson . on May 21, 2021

One of the keywords ranked on the first page of Google search results for my website was “SEO Consultant “. The first thing I did to arrive at this result was “explain” to the search engine who I am, what I do, by creating a page on my website around the target keyword.

Search Engine Optimization refers to all activities carried out to improve the ranking and visibility of search engines.

The internet is a vast, confusing and complex place to navigate. You will need the help of an expert if you want to give your online presence a fighting chance against competitors in your industry. At Perth Digital Edge, we have been helping companies grow their business through SEO consulting services for years now. Our team consists of skilled developers, designers and marketers who are willing to work with you on any project requiring a little extra attention.

An effective link building strategy, selecting the keywords your customers are looking for to find your product or service and delivering targeted traffic to your website, is the key to a good ranking on Google.

SEO is a Web Marketing strategy that helps website owners to achieve a better ranking in the SERP pages of a search engine through the effective use of various implemented techniques.

An SEO Marketing study shows that the top position in Google’s search results gets a CTR of 31.7% of all clicks.

WHY DO YOU NEED AN SEO EXPERT?

First of all, the competition is very high, and many companies hire SEO experts or other online marketing professionals to increase their digital presence systematically.

Second, each niche, business or location is highly unique and will require a different approach for an SEO campaign to be successful.

The goal of good SEO is to improve your search rankings, attract more targeted visits, and, ideally, convert that traffic into customers and leads.

Only a tailored SEO service can help you highlight your business among the thousands online and that offer the same products and services as you.

The SEO consultant is a professional figure able to identify the problems of a website and propose solutions to improve its positioning in the organic search results.

DEVELOP, DESIGN AND CREATE INTERNET MARKETING STRATEGIES

An SEO specialist analyzes, reviews, and implements changes to websites to optimize search engines. This means maximizing organic traffic to a website by improving search engine rankings. The more visitors you target, the more likely they are to become customers.

Before creating a website, you need to know who your potential customers are, what they are looking for online, how they are looking for, and how to fulfil those desires. It is one of the reasons why you should work with an SEO expert.

Most search engines work the same way when a person wants to find something. They type in a word or phrase; the search engine compares that query with its web page index, deriving the best matches to show to help users find what they are looking for at that moment.

Online presence is what it’s all about these days. Whether you are a tiny local business or an international corporation, there are many advantages to having an online presence. The internet is a vast place, and it can be hard to know just where to start when you’re trying to build your online presence. We want you to have the best possible chance of succeeding, be sure not to miss out! 

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