An Informative Guide on How to Build a Personal Brand on Instagram

Building a personal brand on social media can be tricky. There are many different platforms to build your presence, and it’s hard to know which ones will work best for you.

The great thing about Instagram is that this social media platform allows you to build an online community by posting pictures or videos of what inspires you. In this article, we’re going to give steps on how to build a personal brand on Instagram.

Discover Your Target Audience

The first step is to determine who you want to build your personal brand for. Think about what type of people are most likely going to be interested in the things that excite and inspire you.

For example, if your goal is to build a presence around fashion then it would make sense that your target audience would consist mostly of women between the ages of 20-30 years old who live in large urban areas.

Build Your Profile

Once you have determined your target audience it’s time to build out a profile with an Instagram business account so all brands can be associated with yours when shared on social media along with other accounts related to them such as their websites.

Once you have established your account it’s time to build a cohesive content strategy so the images and videos you post are aligned with what your target audience is looking for.

Post Consistently

Now that you have an idea of how often Instagram users want to see new posts, build out a schedule around when it makes sense to share them.

For example, if most people expect brands on Instagram to post between one or two times per day then build out a schedule where each week consists of five days which include being consistent about posting every other day.

This will avoid over-sharing and having followers question why there is too much social media noise in their feed.

Find Your Niche

Now that you have a strong understanding of how often to post, build out your content strategy around topics related to your niche.

For example, if fashion is yours then build out an editorial calendar where each month consists of sharing images or videos with themes like “fall style”, “NYFW” etc.

Studies show this type of consistent storytelling will build stronger brand engagement and drive more people back to the website for future purchases.

Build Out Your Branding Strategy

Once you’ve established yourself as a source for information in regards to certain interests it’s not only important to keep up with posting but also build out other marketing strategies that help strengthen your personal brand within social media circles.

You can also buy likes on Instagram to expand your branding strategy on Instagram.

Study Your Competitors

Now that you have several posts under your belt it’s important to build out a competitive analysis on who else is doing what you’re trying to accomplish.

Take some time every week or month and study how other brands are sharing their content along with the types of images and videos they choose to share in regards to their niche, social media channels they post them to.

Ready to Build a Personal Brand on Instagram?

As you can see, it’s not too difficult to build a personal brand on Instagram. To learn more about this subject, continue reading this blog for more helpful articles.