Are You Missing Out on Beneficial Instagram Features?

Instagram—with over 1 billion users worldwide, it’s no wonder that they strive to make this app outshine the competition!

Technology is evolving. There’s no doubt about it. It seems like every few days, the apps we use update features and processes. 

But how do you keep track of all of those changes? 

Unless you’re in the tech field and have some inside knowledge, you might be on the latter end finding things out. 

We all use social media to promote our businesses and brands. If you think about it, tons of people promote themselves as brands!

With this notion in mind, let’s look at the latest Instagram updates and how they can make IG life a little easier.

Instagram Shop 

Many business owners are very excited about this feature. It allows customers to find all the brands they love and also shows them brands they might enjoy. 

It takes it a step further and integrates Facebook Pay, where they can pay for the order right there in the app. 

Businesses can use this feature by tagging their posts with the appropriate hashtags. It’s a huge deal for businesses because it consolidates the entire shopping experience.

Sometimes, customers might get thrown off the shopping experience when they have to click through numerous links. 

Companies are loving this option so far. 

Numerous CBD companies are taking advantage of this feature already. Because if you didn’t know, hemp-based CBD products are legal in most states now. 

You won’t be able to use the paid ad feature and promote your product, but there is wiggle room for Instagram shop options using the hashtags. 

We know, it’s an exhausting and time-consuming process shuffling through different sites comparing products—especially CBD products. 

Consumers can’t get enough CBD gummies, and now they can search, compare, and purchase them right within the app. 

There’s no doubt about it, this is going to take online shopping to the next level.

Facebook Pay

As mentioned above, Instagram is testing Facebook Pay for those in-app purchases. 

Some people have expressed concerns about providing this type of personal information in an app that’s already riddled with so many hackers, but they insist that it’s secure. 

They have an anti-fraud monitoring system and implement personal pins, touch ID, and facial recognition as additional security layers.

Expanded Commerce Eligibility 

A good number small businesses use Instagram as their primary marketing source, but there are limitations that these businesses face. 

If they don’t have a certain amount of followers, there are certain features that they don’t have access to. 

Instagram/Facebook has reevaluated the eligibility rules that businesses need to use these features. 

Fundraising Options Available

We’ve all seen a GoFund screenshot floating around on social media from time to time. Now you can create fundraising ads on Instagram. 

You can tell your story, raise funds for 30 days, and go straight into your bank account!

Final Thoughts 

Instagram has really outdone themselves this time around. 

These are only a few of the latest features. 

Check out Instagram and click around a bit to see exactly what they have to offer. 

If you’re a business owner or have any type of brand, it might be worth checking out.