Ask These 5 Questions To Find The Best Digital Marketing Agency For Your Business

The irony is that given the sheer number of digital marketing agencies out there, you’d assume it would be easy to find the perfect fit for you. Unfortunately, it’s a little easier said than done. The good news is that these following 5 questions will help narrow the search…

1. Especially if they are a fairly young agency: “How much collective experience do you have?”

It’s easy to be put off by working with a relatively young agency, however, you could be missing out on working with an awful lot of talent if you write them off too quickly. Instead, ask them how much collective experience they have.

Of course, you will want them to elaborate on that as well. It’s not enough to say: “50+ years in the industry”. What have they achieved, individually?

2. “What are your areas of expertise and which online marketing services do you offer?”

Next you’ll want to get a feel for their specialist areas (if applicable) and whether or not they offer additional online marketing services.

For example, you’ll want to find an online marketing agency that perhaps specialises in SEO but offers PPC and social media management in addition.

This way, you can rest assured that as your budget grows you can expand your digital marketing strategies without having to look elsewhere and go through this process all over again.

3. “How do you operate? What methods do you use?”

And of course, you’ll want as much information on their methodology as possible. While some agencies may be a little secretive, the best agencies will be more open for discussion about the best SEO practices that they use.

After all, when investing so much money in your online marketing it’s only fair that you have some idea as to where it is going!

4. “Do you have much in the way of social proof ?”

Any reputable agency worth their salt will have lots of 5* reviews for you to explore. Not only that but they will likely also have a number of testimonials from previous and existing clients that are extremely satisfied with their results. Take this opportunity to consume as much social proof as possible and confirm their authenticity.

5. “Can I see some previous work please?”

Finally, just as social proof is important you should also be able to explore some previous, real-life case studies from their clients. It’s not enough to see a visually appealing website and decide they’re the one to work with: you need to see that they have achieved awesome results before and that they can indeed do the same for you!

Remember, there’s only one reason why an agency won’t be able to share any case studies with you and that is because they don’t have any.

Final thoughts: Settle for nothing less than the best

This is the future of your business. If you want to achieve world-class results and take your business to the next level, then you need a capable online marketing agency to assist you. As such, do not settle for anything less than the best.

Be ruthless when exploring your options and hold each agency to a very high standard. Those who can provide you with case studies and ample social proof should take priority.