Best Beginner Tips to Make Short Videos

Short is always better. Most people watch complete videos only if they are less than 60 seconds in length. Most social media surveys have revealed the popularity of short videos. The popularity of short video social media networks is another reason why you should focus on it. Many marketing companies have started reducing the length of their videos due to the changing nature of viewer’s attention span.

When it comes to making a marketing video, learning how to use a promo editor is the way to go. A quality online video editor such as Promo editor is always an easy way to get into the world of editing. It helps you achieve the purpose of the video more easily. Most of the promotional videos fail because they are not edited accurately to reach the viewer’s attention.

Without a feature-rich online video editor, it’s too tough to grab a modern audience following. In this article, we will share some tips that will help you create excellent short videos.

Beginner Tips for Making Videos With The Help Of an Online Video Editor

Before we dig deep into short videos, let’s understand a few basics of video making. Regardless of the size of your video, you should follow these tips to create a masterpiece.

Plan the Content

An online video editor will improve the quality of your video but it can’t improve the content quality. Without quality content, you can’t make people watch your video.

Spend a few hours planning the content properly. At this stage, you should have a clear goal in your mind. You can never plan the content or target an audience unless you know what you want to achieve.

Focus On The Lightning of The Shot

Being a beginner, you probably don’t have advanced equipment to manage the lighting. Hence, you need to shoot in natural lighting. The best time to shoot a video is during the golden hour or on a cloudy day. The golden hour is defined as an hour before sunset and an hour after sunrise.

If there are any influencers or any faces for that matter, in the video, make sure to properly light the frame as much as possible. Bring the natural quality of their performance and make the video more engaging and interesting.

External Audio Recorder

Never use the camera’s mic to record audio. Invest in an external audio recorder and you will have excellent returns. Audio can make or break a video.

Place the microphone carefully so that it picks up only the right sounds. For instance, it shouldn’t pick up heavy breathing or fabric rubbing.

Before you begin shooting, make sure that you test the sound to avoid unnecessary takes. Missing a good take due to poor sound quality should never be an option.

Tips for Short Videos

Without the above-mentioned basics, you can’t make a successful video regardless if it is a short or long video.

Now, you have learned the basics of making videos. It is time to talk about things you need to keep in mind while creating short videos.

Attract an Audience

No matter how compelling or useful your video is, if people don’t come to it, it will fail. Using an online video editor will help you make a top-notch-looking video. But, you have to do something to bring people to your video. More importantly, they should click the “play” button whenever there is a video available.

Thumbnail is the key to make people watch your video. Once the viewer clicks on the play button, they are likely to stick for at least a few seconds. This is your moment. A powerful opening can make people watch your complete video.

Due to decreasing attention span, the great majority of viewers who watch the initial 3 seconds of a video continue watching for at least ten seconds. But, only a small percentage of these viewers stick around until the end.

Short Means Short

People often confuse short videos with normal-length videos. Have you noticed that many recent movies are shorter than ever?

Surprisingly, Facebook data reveals that an average length of a video view is no more than 18 seconds. While making a short video for social media platforms, you need to keep this fact in mind. It doesn’t mean that your video length should be 18 seconds only. Make sure that you keep it as short as possible while delivering the message.

If your video length is less than 60 seconds, sixty percent of viewers will watch the complete video while 80 percent of viewers will watch at least half the video. This is another reason why your video should be short and precise.

Editing For Social Platforms

Short videos are usually designed for social media platforms. Hence, you need to understand editing basics for the social universe.

Try to use medium shots and close-ups. Make sure that your video offers big visuals so viewers can read on any screen size. More importantly, it will ensure that your video stands out in the feed.

Make sure that your video is easy to understand. Users are highly likely to leave the video if they can’t understand your message. That’s why it is important to use a high-quality online video editor.

Understand Your Audience Devices

Do you know why most videos fail to make a mark? They are not optimized for the right platform. To grab the attention, your video must be optimized for viewer’s devices.

For instance, most of the social media videos are watched on a mobile device. 92 percent of consumers watch videos with the sound off on mobile. 80 percent of users watch the complete video if captions are available. The survey report recommends that videos should be made with captions. Your video may have audio but it must deliver the message perfectly without sound.

Apart from sound, you need to choose the aspect ratio carefully. It is hard to define a perfect aspect ratio because it depends on the platform and video type. However, 16:9 is the best ratio for YouTube. Square videos are excellent for LinkedIn and Twitter. Use a quality online video editor to get the best results.

Conclusion On Using an Online Video Editor For Short Videos

A short video is a key to any marketing campaign. With a reduced attention span, people are less likely to watch long videos.

While creating a short video, you need to begin with a high-quality thumbnail and mind-blowing opening. It will ensure that viewers continue watching the video.

Once you have the viewer’s attention, you can deliver your ultimate message. Here it is important to note that you use an online video editor to add modern effects. Without visual effects, it is difficult to convey your message properly.