Best Ways to Increase Conversion Rate on Shopify

Many people often face the same problem of having a lot of traffic on their Shopify store but not many purchases. The most important thing on your eCommerce store is your product page. This is where the majority of your customers will make their final decision to either buy the product or abandon your store.

We’ve seen many store owners trying to improve their landing pages or tweaking other things, but customers won’t get far unless you design a rock-solid product page.

In today’s article, we will highlight some of the best ways to increase the conversion rate on your Shopify store.

1. Product Description

Your product description is often the most valuable tool that will help you convince customers to make a purchase. That’s why you have to think long and hard in order to come up with a catchy product description, highlighting all the benefits of the products.

Most people make the same mistake of copy-pasting product descriptions from third-party websites, especially in the dropshipping business. This is a huge no-no, just because you want to create a unique experience for your customers, providing all the necessary information that will help them make a decision.

2. Use Upsell and Cross-Sell Strategies

Sometimes having a picture-perfect website isn’t enough. One of the most effective strategies to increase your conversion rate and the average order value, you have to use upsell or cross-sell strategies. Thus you have to understand how to connect your domain to your Shopify store for better strategy.

Upsell is a strategy where you’ll offer something better than the customer’s choice. The upgraded item is usually more expensive, and you should highlight all the benefits that the customer will receive by upgrading to the more expensive version.

Cross-sell is a strategy that offers additional products or services to an existing customer. Usually, the second product goes along with their first choice. For example, if they are interested in buying a toothbrush, offer a toothbrush stand at a discounted price.

3. Optimize Your Checkout Process

People are often surprised why many people abandon their carts right when they go to the checkout process. There are a few reasons why this is happening, such as:

• They are testing your website
• The checkout process is difficult
• It features additional costs (delivery, taxes)
• Lack of payment options

You need to make your checkout process as easy as possible. Customers don’t have time to go through answering complicated questions, so make sure you ask only for the information you need.

It is also crucial to make the checkout process on your website. Many people choose third-party payment gateways that redirect customers to another website for the checkout process. This makes it more difficult for customers, and they don’t trust third-party websites.

4. Allow Guest Checkout

Many people avoid using guest checkout just for the sake of information that they’ll receive, which they will later use in the re-targeting strategies.

However, allowing guest checkout can massively improve your conversion rate. Plus, you’ll still get all the necessary information such as mail, address, and name.

5. Use Remarketing Strategies

Sometimes potential customers need some persuasion before they are ready to make a purchase. That’s why the data of your ads on social media is extremely valuable. If you run a product ad on social media and don’t see enough purchases, don’t worry!

Sometimes people need to see the ad at least six times before they click on it, which is why using a remarketing strategy is crucial.

By using remarketing strategies, you’ll target your potential customers more specifically, which will lead to increased conversion.

6. Use Trust Badges

Since there are many scammers on the internet, people have become extra cautious when it comes to putting their sensitive information. In order to make them feel safe while shopping on your eCommerce store, you have to make your website look professional and include trust badges on the product and checkout page.

Make sure you add McAfee, PayPal, and other security badges. Additionally, it is crucial that you install an SSL certificate, but if you are on Shopify, you already have one when registering.

Final Words

These are some of the strategies that will help you increase your conversion rate on your store.If this sounds too complicated for you, make sure you check out HelpCenterApp. They provide helpful information about starting an eCommerce store. Click here to know more: https://www.helpcenterapp.com/

Bear in mind that sometimes the question is about time. In other words, the competition is tough, and you need time to establish the right online presence.