The online casino industry is constantly increasing in size and market value, and the rapid growth of technology has seen it skyrocket in recent years. This exciting industry is currently valued at around 46 Billion US Dollars and many believe that this size will double in the next few years, reaching an astounding 94 Billion US Dollars by the year 2024.
With all of this ever-increasing traffic and popularity, online gaming and casino websites need to have a solid, user-friendly and reliable design foundation. Participants are unwilling to lose a single moment of playing time on a slow website, a glitch or a hard-to-navigate web page. One small design mishap on an online gambling website could, in fact, be the thing that makes or breaks it.
With this in mind, we could all learn a thing or two from the world of online gambling, in terms of how to design a rock-solid website.
Trusted Affiliate Logos
A way to make your website stand out and to make an immediate impression on new visitors is to display your affiliates on a webpage. This is a strategy that many online gambling sites use in order to secure trust and make an impactful impression on potential users. For example, an online casino review website may list a legit operator such as Zodiac Casino as one of their affiliates, showing that they offer reliable iGaming services, while also drawing in users with the kinds of deals that appeal to this crowd.
Comparison websites exist in almost every business imaginable and so, as a company providing a service, it’s a good idea to collaborate with such websites. Being prepared to have others review you, shows you are confident in your service.
Quick Loading
Those who enjoy gambling have a need for speed, and that’s applicable to every aspect of it – including the sites they use. Speed is one of the top priorities when it comes to designing a flawless casino website, as users will quickly move on to competitor sites if they find themselves waiting for a game or webpage to load. It is absolutely vital that the user is able to flow and move quickly throughout the various games and sign-up steps.
So, take a cue from the fast-paced action of online gambling and ensure your user experience is excellent, with a website designed to run with flawless speed.
Mobile Friendly
In the world today, smartphone use is more widespread than that of laptops or computers. It goes without saying that if you want your website design to be a success it absolutely has to be mobile friendly. Whether you are designing a Monte Carlo-themed gambling site, or simply looking to design a website for your home-baked cookies, a mobile-friendly design is an absolute must.
Taking our design inspiration from the world of online gambling, we can see that making an impression, speed and mobile-friendly design are the three keys to creating a successful website. Whether they are simple and slick, or flashy and feature-rich, all online gambling websites make use of these factors.