Does Your Website Landing Page Design Matter? (Spoiler Alert: The Answer Is Yes!)

Today, there are about 1.9 billion websites on the Internet. If you’re a small business owner, it’s crucial that your website stands out from the competition. One of the most important aspects of any website is its landing page.

A landing page is a standalone webpage that welcomes visitors after they click a link. These web pages drive action among both existing and potential customers. For any business, website landing page design is key to boosting sales and brand reputation.

If you’re wondering how to create the best landing page for your website, read on for our basic guide.

1. Design Simple Navigation

When designing your landing page, it’s important to keep your visitor’s experience at the front of your mind. Whether visitors are scrolling on a desktop or smartphone, navigation should be simple and easy to understand. Simple website navigation will appeal to a wider audience and result in more return customers.

This concept is proven by cognitive fluency, a term used in psychology to show how people process information. Cognitive fluency states that the human brain prefers to process information that is easy to think about. When visitors land on a website with simple navigation, they’ll associate more positive feelings with your brand.

Be sure that your landing page has large and visible buttons, simple scrolling, and a navigation bar for moving around the site.

2. Write Compelling Headlines

Studies show that it only takes people about 50 milliseconds to form an opinion about your website. During this time, users will decide whether they want to support your business or not. With compelling copywriting, you can capture attention, inspire action, and grow a loyal customer base.

To write an attention-grabbing headline, you must first know your audience. Who is it that you’re trying to appeal to? This can help you determine what kind of language you should use.

While headlines should remain brief, they should also pack the punch with an active voice. Avoid using lengthy, hard-to-read words and keep it to the point. Headlines and subheadings should let readers know what they’re in for without giving it all away.

Finally, your headlines should teach people something important and motivate them to stay on your site.

3. Include a Powerful CTA

In small business marketing, having a powerful call to action in your website landing page design is crucial. Without it, you will miss out on valuable interactions, traffic, and sales.

The most effective CTA will let visitors know exactly what they should do next. Now that they’ve read and explored a well-designed landing page, where can they go to support the business further? Whether you want your visitors to shop through a gallery of clothing or sign up for an email list, the CTA should allow them to do so within one click.

Consider adding a large “Shop Now” button or “Sign Up Today” link at the top and bottom of your page. Having this end goal makes supporting your brand a simple and smooth experience for visitors.

Experiment With Your Website Landing Page Design

Now that you know these simple and effective tips for a stunning website landing page design, what are you waiting for? Experiment with your website and take your business to new heights.

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