Explainer Whiteboard Animation in B2B Communications

The B2B segment faced major changes caused by video marketing in the last few years. Our brain loves stories, plots contribute to deep involvement and are able to re-emerge in our fantasy.

In spite of many marketers are still using video formats with a bit of awareness, data shows that it is in vain: merely a half of all managers are sharing corporate video clips with employees on a weekly basis, which demonstrates the high role of video content in B2B business.

Choosing from all possible video formats, explainer videos are considered the most significant. They are short videos that last from 1 minute to a minute and half, giving a capacious and eye-catching disclosure of either a good or a service, applicable to all Internet channels.

That type of video content is a leading marketing tool that should be addressed without delay. He is able to form an understanding among potential consumers of how a brand can improve their lives.

Broadcast A Clear and Strong Message

You can call the key feature of that type of video content the ability to attract viewer’s eye in a moment.

Movies capture sight and promote comprehension. They are most effective if you offer a technically complicated idea or item, or the one that has an original structure and toolkit – whiteboard animation services will be in great demand though.

A short explainer video has to convey a message reflecting your activity clearly, not overflowing with details. The whole minute the video lasts should contain a constant number of words (nearly 145), this means that it is necessary to be concise when forming a message.

Start developing a common concept. Start by stating the question your business solves in common. Next, you need to identify the most significant thesis for communication through video. Transform it into scenario need to be seen.

In case you have talented people in the field of copywriting or video production, this can be an interesting work to implement their skills. If you have no one with such a talent, it is surely better to turn to the help of professionals. They will be useful while forming your major message identity to make obvious general and additional benefits you are proposing to your future clients. Videos that explain are probably your first content that the Internet user will get acquainted with on your website and the first impression matters.

Create A Strong Image for Your Brand

It is also a reason to create a remarkable video in its extremely high role for branding with company Darvideo. Future clients of yours have a whole variety of ways to get in touch with your business, beginning from the website and social network pages to real sales managers and service personnel. And while these channels of communication can be equated to each other, a meaningful and gaining curiosity video contributes to further shaping the brand image. It also helps build a clear style and character of branding in the event of inconsistencies.

The exact message translation, visual and linguistic tools in the explainer video should have a basement of business branding. Starting with a selection of words and value propositions and ending with visual elements and a plot – every detail should correspond to the image, the communication of which is built through all the channels. In this way, you will help customers recognize your distinctive style and build associations with the values ​​that your brand translates.