Graphic Design: Make Your Brand Memorable With A Meaningful Logo

It is well worth spending money on having a logo professionally designed, rather than trying to use your own software, as this is a specialized area requiring creativity and design expertise. There are thousands of professional graphic design companies operating online, and if you live in the UK and are looking for someone to help with graphic design, this country offers many such experts. A quick search on the internet or in your local directory will provide you with a wealth of choice.

So what makes a logo memorable?

If you think about famous logos, such as Nike or McDonalds, the simplicity of the design really stands out. This is important, particularly if you are a retail seller, as you may need your logo to be noticed amongst hundreds of other similar products on the shelves, so if your packaging is recognizable and your brand is trusted, sales could increase dramatically.

Different fonts and colors are appropriate for different industries, so if you are building a brand that relates to baby goods for example, the colors used in the logo would be vastly different from those used to advertise gifts for men, or homeware. The overall look of the logo needs to be appropriate for its market in terms of color, shape, and the fonts used.

One of the problems of designing a memorable logo is that it has to be relevant in 10 or 20 years time, so you need to ignore any current trends in your industry that might not survive the test of time, and concentrate on the core message of your company.

Not just in print

An important consideration when designing a logo is its usability across the internet, in addition to traditional print media. It has to be versatile enough to retain its impact when viewed on different platforms, such as laptops, tablet PCs and mobile phone applications, and unless you are a graphic designer yourself, this is definitely one area that needs to be justify to the experts.

In order to find a company that offers such expertise, just carry out an internet search or look in your local directory. There are many such professional and reliable design companies who will produce a creative and memorable logo that will get your brand noticed.

Your logo is a reflection of your business image, and as such should represent your company in a simple but memorable way.

This article was written by David Hamer, who is an online author. He is able to put you in touch with the best graphic design Aberdeen has to offer. So if you live in Scotland and are looking for help with your branding and graphic design Aberdeen offers a wealth of choice.