Here’s How You Can Get the Best out of AdWords Display Campaign

The Display Network of Google is quite large. And this is understood when we look at the size of the network that comprises of over 650k apps and millions of websites. Also, the reach of the network is such that it easily covers nearly 90% of internet users across the globe. Therefore, if you fail to manage this network properly, it can easily impact your advertising budget. To ensure this doesn’t happen to you and to improve your clicks and quality of impressions, we are listing out 5 useful tips here to optimize the benefits of Adwords and to extract most out of it.

It is important for tracking conversions

To get the best out of your AdWords account, you need to employ a proven and efficient conversion tracking method. If you fail to track down the conversion rates, then it could easily burn your budget. Just as it is important to track the conversions, you need to know which keywords are to be targeted for tracking purposes. The whole process of tracking the conversions is, without a doubt, an important exercise because you’ll have no idea how much money is being wasted without it. Therefore, whatever it takes, get this process done efficiently.

Have different approaches for keywords and searches

There is a certain advantage with keyword-based advertising. Before anything else, it allows your ad to be visible to potential customers and thereby help improve your sales. But the thing with Display advertising is that it is passive. So, accordingly, you need to make changes to keyword strategies as well.

To make keyword matches work for you, it is important that you load your targeted keywords as a broad match. What this means is you need to load them without quotes, brackets, or ‘+’ signs. However, keep in mind that you need to load only a limited number of keywords. Else, the keywords will be redundant and the whole exercise will prove futile.

Audiences and Negative Placements

Did you know that audiences and negative placements can be used effectively for restricting where your ads will appear? This is why your display network that comprises of keywords, remarketing, audiences, placements, etc should be targeted wisely.

For example, if you want to find new users through Display campaign, then, you can consider treating your remarketing audience, if any, as the negative audience. This strategy will help prevent overlapping of your campaigns.

In AdWords, you have the option to view the placement report. Through this report, you can see apps and websites that are displaying your ads. You can consider excluding ads if they don’t match your brand or are irrelevant in their nature.

Segment your Ads

It doesn’t matter the format and size of the ad, you’ll find many apps and sites to accommodate it. Ads of all types, including text ads, responsive ads, HTML ads, image ads, etc can all be included. However, as an advertiser, you need to know which of those ad units are performing for you and which aren’t. This strategy will help keep your ads relevant.

To better employ this strategy, I suggest you segregate your ads into separate groups using Segmentation feature. How can this be accomplished? Simply visit the AdWords Editor. Once there, copy and paste the ad group. Next up, add ‘Image’ or ‘Text’ to the group names of the ad. In the last step, keep adding the ads in their respective groups.

Establish Affinity Audiences of your own

Custom Affinity Audiences is one of the new features to have been introduced by Google. Using this feature, it is possible to have your own affinity audience and provide them with your relevant information. What’s more, you can check out important details like the audience size, demographics, and website topics through this feature.

Final Words

If you want to make the most out of AdWords Display campaign, then there is a way to do it. When you follow the above tips, it is very much possible to acquire relevant and new users on the internet. And for doing all this; you needn’t break a sweat!