Here’s What Your POS System Needs To Build Trust Among Your Customers

When you want your business to do well, you want to ensure that you’re able to build trust. This can be done by ensuring your POS system is secure so that every transaction performed is safe and protects you from fraud. A report from KPMG has found that if a retailer’s website is hacked then over 50% of people would wait up to more than a year to start shopping again on that store. It also found that 19% of people will never shop again with the same retailer. These are some shocking numbers so it only makes sense to ensure your customers feel safe when they buy from you. Here are some pointers that you need to keep in mind to ensure your customers have a good experience when they buy from you.

Choose Platform That Scales

Your customers are going to buy from you when the platform you use works top-notch every single time – on mobiles and desktops. You want to ensure your website runs on a platform that can scale as your business grows. You should be able to serve customers at high traffic times too.

Payment Options

You want to ensure that your POS system offers security however your customers choose to pay. Since most customers are shopping through their mobiles, you want to ensure you’re providing secure options to pay. The checkout needs to be optimized for the mobile so that customers are willing to buy via mobile.

EV SSL Certificate

EV stands for Extended Validation and this is the green lock symbol or the ‘Secure’ word that you see on websites. Customers are more likely to buy from stores that have the EV SSL certification since they’re secure. Store owners have found an increase in conversions as soon as they got the EV SSL certification.

Be Transparent

Customers want to know everything which is why you want to tell them about the shipping cost as soon as possible. Customer loyalty is built based on how transparent you are with them. You should ideally provide free shipping to customers but if that isn’t possible then you can have specific amounts that make customers eligible for free shipping.

Risks Of Self-Hosted Platform

When you opt for a self-hosted platform such as Magento, there are many risks involved. And the responsibility to keep your storefront secure is entirely on you. Self-hosted platforms are at a higher risk since there are many weak links that can be compromised by hackers and this can cost you a whole lot of money and time.

Virtual Solutions

You might want to host on cloud-based platforms such as Shopify so that you can rest assured about security and is PCI DSS compliant. Shopify is Level 1 PCI DSS compliant and it continues to ensure that regular maintenance is performed.

Reviews

Customers need to know that you’re a trustworthy brand and one such way for them to find out is through reviews. You want to ensure that the customers who have purchased from you in the past leave honest reviews. When you display reviews, both positive and negative, you will know where you stand and what needs to be done.

Show Progress Of Buying

When a customer knows the number of steps there are going to be, it becomes easier for them to know about the process involved. You want to display how far your customer has reached when they’re making a purchase. A one-word description is good and you want to ensure there are a few steps to complete.

Faster Checkout

The faster your customer is able to check out when they want to buy only one product, the better it is for your store. Your POS system should have the ‘Buy Now’ option that enables customers to buy a single product instantly. For instance, Posabit’s POS system, specially designed for handling dispensary payments comes with an array of payment options for a convenient and seamless checkout experience.

Trust Seals

You want your customers to know that the information they enter is safe. This is why trust seals are important. In your POS system, you should ensure that there is a trust seal. It should ideally be right next to the buy button in the checkout page. For example, security certifications and guarantees are considered trust seals.

Customers will be more willing to buy when there is a trust seal.

Be Aware

Security of your customers’ data is not a one-time task. You need to ensure there are ongoing procedures that ensure the data is always secure. You want to ensure you’re aware of what breaches are taking place and take measures accordingly.

When your customers know that you’re providing them with transparency, they will be able to trust you more. This can help your customers buy more at your store. You want to make sure that your customers are able to shop without any worries with regards to the payment information they enter. When you have a POS system that’s secure and you keep the tips above in mind, you will be stress-free and so will your customers.