How to Build a Brand Through Social Media

20 years ago, social media was just a fledgling idea, and Facebook’s Mark Zuckerberg hadn’t even started classes at Harvard. Today, there are over 2.8 billion active users on Facebook. Social media has changed more than our social lives, it has shaped digital marketing into the behemoth it is today.

One of the most important things you can do when you’re trying to build a brand is to have a social media presence. It’s not enough to just have a social media account, either. Read on to learn how to build a brand on social media!

Build an Effective Profile

One of the best social media tips you’ll ever receive is to put a lot of thought into your social media profiles.

Your social media profile is the first thing your users see when they click on your page. It’s also the thing that makes them linger on your page after they’ve done an initial scan. For that reason, you want to create a profile that hooks users and makes them want to scroll through your content and follow you.

Make sure you have a profile picture that best represents your business; it’s the way customers will recognize you on their feeds. Use the bio section of your profile to give potential customers a short and sweet idea of what your business is all about. You’ll also want to include a link to your business’s website within your bio section.

Using the Right Platforms to Build a Brand

There are a ton of social media platforms out there. Facebook, Instagram, Twitter, TikTok, and Snapchat are the most popular options. That said, you don’t need to create a social media profile for every single social media platform.

Choose the platforms that you think will help you best connect with your target market. For example, if you’re selling a product for people between the ages of 40 and 60, you’re better off focusing your efforts on Facebook. Utilizing too many platforms can spread your marketing budget too thin, and it’s not even necessary.

Communicate with Your Audience

You know which platforms you want to use and you’ve carefully crafted your profile. Now it’s time for you to start posting!

Your posts should have an aesthetic that represents your brand and appeals to your target customers. Some companies set these posts up in advance and use automated systems to post on a regular basis, even when there aren’t people in the office.

Expect your customers to interact with your posts. If they leave a comment, be sure to interact with it. You can do this by liking the comment or posting a reply.

Interacting with your customers’ comments helps develop goodwill toward your brand.

Building a Brand on Social Media is a Smart Move!

Social media is one of the most powerful tools to have in your marketing arsenal. That doesn’t mean that you can take a casual approach to it. Once you take the right steps to build a brand on social media, though, you’ll be on road to success!

Want to learn more great ways to flex your marketing skills? You’ve come to the right spot! Check out the rest of our blog for all the marketing inspiration you could ask for!