How to Create Captivating Marketing Videos

You spend weeks developing your company’s marketing videos and posting them on different platforms. Days pass and your videos are yet to gain a substantial number of views. You don’t understand what you did wrong, and you’re even considering dropping this marketing strategy.

If you’re in this position, don’t worry, as many other entrepreneurs have faced the same problem. The solution is to seek resources that help you know how to develop great marketing videos. Videos that engage people and raise their curiosity about your brand.

To help you out here is how to create captivating marketing videos.

Develop a Clear Video Marketing Strategy

Many businesses tend to blindly follow what their competitors are doing without a clear plan. That’s why these companies will invest heavily in video marketing without having any strategy. They don’t specify the target video audience or even set objectives.

Before you invest money and time, you need first to develop a clear video marketing strategy. Highlight who you want to target and the kind of results you want to achieve. In addition, seek resources that educate you on different video production mistakes and how to avoid them.

The objective is to track the quality of your videos and the results you get.

Tell a Story

Many entrepreneurs don’t realize there’s a difference between sales and marketing videos. That’s why they bombard the marketing videos’ audience with sales content. Unfortunately, this content is boring, and most people will not watch such videos to the end.

To connect with the audience, you need to center your marketing videos on telling a story. Focus on their emotions by showing how your products can solve various pains they’re experiencing. The objective is to make the videos interesting and capture these people’s attention.

What story do you like your brand to share with others? There are different stories you may want to highlight in your marketing videos, such as the following:

• Corporate Videos: You can take a video of how your production and customer service teams ensure the excellent quality of products and services they provide to customers. Examples include a video of factory workers packing the goods, a supervisor checking the quality of the product, or your sales staff assisting some customers.

• Inspiring Videos: You can share videos of loyal customers’ telling their stories or testimonials about how you personalize their shopping experience and how your brand transforms their lives. For instance, a customer can share her motherhood experience and how your baby products helped her take good care of her newborn baby and embrace her new role.

Create Short and Engaging Marketing Videos

Some companies make the mistake of turning a marketing video into a documentary. They create long and boring videos showcasing different things these companies do. One of the best video marketing tips is to keep the content short and interesting.

Understand that people now have a limited attention span and don’t watch long marketing videos. Consult the top marketing video services agency to learn how to keep your content short. These experts will guide you on how to use short videos to increase brand awareness.

Use High-Quality Graphics and Audio

Most people will click on another video if yours have bad audio or visual. That’s why you should invest in developing high-quality videos with great audio. The problem is that your business may not have modern video production tools.

To overcome this challenge, choose to seek professional marketing video services. The idea is to work with experts who guide you when scripting the videos. In addition, this company will properly test the video’s audio before you post it on different online platforms.

You can also take advantage of using construction time lapse equipment to help stretch your visual creativity. This tool is also helpful in creating marketing videos. It allows you to shoot and upload photos every 10 seconds or every minute using batch photos or immediate photo upload sessions.

This equipment comes with a controller, SSD storage, and camera cables. It also includes pole mounting brackets, bolts, and clamps. Cloud services allow you to remotely configure, manage, and monitor your units, and store, upload, and display photos.

Grow Your Brand by Using Captivating Marketing Videos

Marketing videos offers your business a quick and effective way of boosting brand awareness. The secret is to create short and engaging videos that tell a story about your brand. By doing this, you’ll increase business leads and generate more sales.

For more business marketing tips, please see our other blogs.