How to Keep Your Brand in Front of Mind

As a business owner, you’re no doubt already very aware of the importance of keeping your brand front of mind. This means making sure your customers can easily recognise your company and what you stand for. There are a number of ways to do this, which we’ll cover in the points below.

From obvious stuff like developing an eye-catching and memorable logo to more subtle techniques like implementing a preventative signage maintenance program to ensure your branded assets always reflect the professionalism of your business, read on for more tips!

Make your brand easily recognisable

The first step to keeping your brand front of mind is making sure it’s easily recognisable. This means having a strong and consistent visual identity, including things like a well-designed logo, utilising a colour scheme that’s easy to remember, and using fonts that are legible and in keeping with your overall branding.

Another important factor here is making sure your branding is applied consistently across all touchpoints, from your website and social media channels to physical assets like business cards, signage, and packaging. Consistency will help reinforce your brand in people’s minds and make it more recognisable.

Finally, think about ways you can make your brand stand out from the competition. This could be something as simple as using unique packaging or coming up with an eye-catching tagline that really sums up what your business is all about.

Create a slogan that is memorable and easy to remember

A great slogan can be incredibly effective in terms of keeping your brand front of mind. Think about some of the most iconic slogans out there – they’re usually short, sweet, and to the point. And more importantly, they’re usually very easy to remember.

When coming up with a slogan for your business, try to keep it simple and focus on one key message that really encapsulates what your brand is all about. And if you can make it memorable and easy to recall, even better!

Some examples of great slogans include Nike’s “Just Do It”, Apple’s “Think Different”, and McDonald’s “I’m lovin’ it”.

What makes a great slogan?

• Short and sweet
• Focuses on one key message
• Memorable and easy to recall
• Encapsulates what your brand is all about

Be active on social media, and post regularly

Social media is a great way to keep your brand front of mind, as it allows you to stay front of mind with your audience and remind them of your existence on a regular basis.

The key here is to be active and post regularly, but not so much that you become annoying! A good rule of thumb is to post once per day, or at least a few times per week. And make sure the content you’re sharing is interesting, engaging, and relevant to your target audience.

So there you have it. If you can implement even just a few of these techniques, you’ll be well on your way to making sure your brand stays front and centre in people’s minds.