How to Market Your Brand Successfully on Social Media

Social media is the face of the evolution of the internet as an avenue for business. More people than ever are following a brand on social media, amounting to 95% of adults between 18 and 35. This figure is as high as 80% of the total composition of some social media platforms.

The  platform is attractive for businesses, and has seen an increase in the number of businesses that are setting up online. The prevalence of social media activity for brands has been so widespread that users are more likely to trust brands that have a social media presence over those that do not.

Marketing on social media can be lucrative, but it requires some commitment and the help of paid means. Here are a few ways you can market your brand successfully on social media.

Using paid ads

They are cheaper than traditional forms of advertising and offer real time ways to track results. Paid advertisement campaigns are popular on social media because they can be tweaked to target specific demographics. You can develop a paid marketing strategy to reach out to certain groups depending on their location, age, gender, preferences or online activity.

Paid ads are common across different platforms. You should look into each specific social media platform and consider your business goals for each social campaign to be able to develop an efficient and profitable campaign.

Different platforms will offer different challenges for new user. You will have a hard time reaching our desired audiences on Facebook, and may be less likely to attract the right visibility levels on Instagram without paid means. You can buy likes on instagram as well as video views to help generate interest in your social media marketing campaign.

Using Remarketing

Most people will not make a purchase at the first time of seeing your product. On the internet, up to 70% of carts are abandoned by users. This is as a result of high carriage fees, unexpected charges, incompatibility with payment options and little research on the buyer’s part. If you develop a marketing strategy which is based on initial impact,you could have a success rate of only 30% of your potential reach.

It is important to reach these clients who may have declined a purchase the first time around. They were interested in the product, and have probably done more research into your brand and the product itself. They are more likely to make sales than new users who are viewing your product for the first time.

Leveraging the appeal of free

Everyone likes free stuff.  You will be able to create instant brand awareness by running promotions and carrying out offers. You can combine this with a different aspect of social marketing to help raise user engagement levels or brand visibility. Fr instance, you can run a product promotion campaign where users with the most shares and comments on their submissions stand a chance to win. You will only incur the cost of generating some traction for your campaign, as well as rewards for the winners. However, the potential benefit in terms of the number of users who get to view your content is exponentially larger.

You can also use the free giveaway to promote your brand. Company branded pens, clothing and utensils will leave a lasting impression on your potential customers, as well as help advertise your products to a wide pool of people.

Interactive social presence

No matter how big your rand gets, you should always interact with your followers. Recent surveys suggests that more people are looking to social media for customer service because it is convenient and quick. Brands which offer timely responses are more likely to generate a larger and more loyal following than those that don’t. Having an interactive presence will ensure that you do not push away potential customers.

If you have a large number of followers or are active across different social media forums, you could have your hands full keeping up with all your followers. You should consider getting a social media team to handle user interactions This will ensure your interactive online presence is maintained, with a positive impact on user satisfaction and trust levels in your brand.

Diversifying your content

You will need to create and keep interest in your brand in order to raise your profile. This will be tough for brands that are limited in their online presence. Users want to know more than just about your latest products. They are certainly going to be bored by the same type of posts over and over.

You need to diversify your content to keep audiences interested in your brand. This will help you take advantage of brand loyalty, which is the biggest marketing tool for businesses online. You can do this by using different types of media across different social avenues, being careful to choose the right one for each platform.

Regular posts

You need to make regular posts on your social media pages to maintain a relationship with your clients. They are more likely going to trust your brand if you are regularly active across all platforms on which you have your brand profile. Users who do not maintain regular posts may be prone to losing out on potential customers, because more people will lose interest in their brand.

When creating your brand presence on social media, you should be careful to pick only platforms which you can manage. If you are understaffed, you should limit your interest to only the social media pages you can handle. This will prevent you from becoming overwhelmed by an influx of traffic and potentially ignoring user interaction and engagement.

Final Word

The internet offers a great avenue for brands, with social media carrying great potential benefits. You need to develop an efficient social media marketing strategy that will help you keep different aspects of your online activity in check and ensure maximum benefit for your brand. This may be challenging, but there are a range of paid options that will help you achieve your business goals. The paid features on offer could help you reach your audiences better, which could impact sales and revenues.