How to Properly Use Keywords to Boost Your SEO

With the change in time and technology, you probably already know that there is more to SEO now than it was a couple of years back. In the past, all you needed to do to attract massive traffic to your website was add a bunch of keywords in your content, and boom! Success!

Today, keywords are still as vital as they were before. But how you properly use them to see results has changed a lot. There are many components to SEO, and keywords are just one of them. You need to use all of these components and blend them well with your keywords to see success.

If you are looking to improve your Adelaide Search Engine Optimization, then this article is for you. You will learn how to do your keyword research properly, use tools, and integrate your keywords with other SEO components to achieve SEO success.

How to Use Keywords for SEO

Picking a couple of words and terms and using them as your keywords is easy but ineffective. Keyword research and use is a process in itself. And unlike before, you also must learn how to use them effectively throughout your content. It would be best if you found their potential search volume so you can know what to expect. Here are some tips;

• Understand your Searcher’s Intent

The first SEO factor you need to pay attention to before you start researching for your appropriate keywords is the users’ search intent. This is the reason behind your visitors visiting your page, the purpose behind the search query.

There are different types of search intent, including educational, navigational, transactional, and commercial. These are all different reasons for a search query. This will help you understand what the visitors are looking for, why they are looking for it, and the words and phrases they are using to look for it. It sets the basis for your keyword research.

• Understand your Competition

You then need to understand your competition, not to copy them, but to get an idea of what is working for them. Check out the businesses similar to yours that are thriving and do your research on them. Get to know what type of content they produce, who their customers (your target too) are, and what keywords they use.

Then compare and contrast. This will give you an overview of who your potential customers are, what they like, and the terms they use as their search phrases. This will save you a lot of time in your keyword research phase, as you would already know who your customers are and what phrases they use.

• Conduct a Proper Keyword Research

Now here you come to the actual task; conducting your keyword research. This process is not the hardest if you know the proper steps to take and the right tools to use. The good thing about this is that there are multiple tools you can choose to use to perform your keyword research.

You can always find free tools which also do a perfect job. Google has a keyword research tool that is highly recommended. Opting for paid tools is also a great move as you get more features and information you would otherwise not find with free tools. With paid tools, there are no limitations and restrictions.

You also need to understand the different types of keywords. There are keyword phrases that are just what they sound; keyword terms. These may consist of one to three words. There are also long-tail keywords. Just like the name suggests, these may consist of three to six words. Know how to use both of them.