How Virtual Try-On is Revolutionizing the Eyewear Brands

Choosing an ideal pair of eyeglasses or sunglasses depicts someone’s style preference. Spectacles’ choice has traditionally been a physical and in-person experience. Before the COVID-19 pandemic, sunglasses, and eyeglasses customers would go to physical stores to select a frame design and color that matches their taste and style. Due to the global pandemic COVID-19, these physical try-on experiences have become rare practices. Many intelligent international brands took advantage by introducing virtual try-on features to buy glasses that perfectly match the user’s style and personality.

According to a recent study report by Sabanoglu, the eyewear industry is expected to reach an estimated value of $228 billion by the year 2027. This made it inevitable to introduce augmented reality and virtual try-on features by several international online brands. Many digital stores now offer hyper-realistic virtual try-on features in the skincare, beauty, and makeup industries. An increase in demand and popularity has revolutionized virtual try-on for buying eyeglasses and sunglasses from online stores. SmartBuyGlasses has organized a virtual try-on feature that you can use to get your designer eyeglasses.

AR 3D Eyewear Virtual Try-on

AR(Augmented Reality)-enabled virtual try-on eyewear has eliminated the need for in-person try-on. Moreover, users can buy glasses from anywhere at any time. Users are now given flexible and safe opportunities to buy eyeglasses and sunglasses directly from online stores using their smartphones or computers.

Powerful 3D AR and virtual try-on features have enabled customers to continue trying countless frames until they find the perfect pair that matches their taste and personality. For digital store owners, 3D AR and virtual try-on tools have increased site or app user engagement and time spent on the page. This has enhanced the levels of customer satisfaction because customers become comfortable in their shopping decisions when they are provided with more information.

Digitizing Eyewear Products for Virtual Try-on

Many online stores have started to offer try-on features for different products. Users can upload their videos or selfie on these sites, and the results with the applied products are shown after a short while.

But technology does not stop here; some online stores have started to offer hyper-realistic try-on features. Users do not need to record and upload their selfies or videos on these sites or apps. These brands simply ask the customers to turn on their device’s camera and see the glasses applied in real-time. So, users can view their bespectacled look instantly by scrolling through different frame options.

Hyper-realistic Try-on Effects

The technology does not even stop here. A few online glasses stores have started to offer 3D AR and virtual try-on tools with hyper-realistic effects, allowing users to observe a more realistic and life-like experience.

Moreover, when users test out different eyeglass frames, they can see themselves in true-to-life situations. With the help of hyper-realistic effects, users can view the reflection of a cityscape or the sun’s glare in their new frames.

Conclusion

Artificial intelligence and augmented reality have dramatically enhanced the selection procedure for buying online eyeglasses and sunglasses. Online stores have now started to offer 3D virtual try-on features to ensure a seamless experience for users.