Important Factors for a Great Betting Site

At the moment, global sports betting is estimated to be worth around $250 billion. Data analysis by Statista indicates that nearly $40 billion in revenue in 2018 went solely to online sports books.

Hard numbers aside, most people are familiar with sports betting. In the US, many used to associate sports betting with horse racing—though that’s now changed. Since the sports betting boom began a few years ago, the market has been flooded with online odds makers hoping to gain popularity.

When it comes to choosing a site, those in the Austria are likely to be on the hunt for a reliable sportsbook. Some helpful platforms focus on aggregating free bets from a variety of companies to help users choose which is right for them.

Whether shopping around or pursuing one company in particular, there are a few important considerations to make for any site, ranging from user experience to security.

Transparency

When it comes to wagering online, knowing where your money is at is of the utmost importance. Given that many sites like Mr. Play, which is a well-known betting website that gives welcome bonuses by using special Mr Play Bonus Code offers or ones similar, you can also find that other casino platforms offer free bets or deposit matches. Clarity regarding your betting points and finances should be a focal point of the design and layout.

One simple way that websites can serve users is by indicating what’s in the (virtual or actual) bank. This is known as a quota or usage information display, which helps users identify expenditure of a limited quantity (in this case, money).

Navigability

For those uninitiated to the finer aspects of sports betting, various bets and shifting factors in each wager can be a lot of information to handle. For this reason, top sites will go to great lengths to make sure that parlay bets or live betting features are painstakingly clear to those wagering.

Security

Unsurprisingly, one critical factor when it comes to betting bucks is knowing that those dollars are secure. Many platforms are shifting to use blockchain, which helps store information in a non-corruptible series of retrievable files.

In other words, that means each penny and interaction is accounted for. Another important facet of staying safe while betting online is to vet each site or, as mentioned above, look to a trusted company that promotes competitor sites.

Intrigue

In any case study of top sites, creating intrigue through design is critical. Although this is the standard of many sports betting sites today, a website shouldn’t just offer the bare bones. Each platform should seek to stand out.

Whether this is through typography, graphics, or some other element, it’s important to be memorable—especially in an industry as flooded as sports betting.

Seamless Interface

When it comes to successful design, certain pieces are recurring because they’re essential. For example, for sports betting sites, this means not skimping on simple things like providing users with a ‘search bar’ and an individual profile.

Being sure to stick to your initial ideas, and keep things simple means that any game will always be engaging to the consumer. If you’re in the process of developing a crash game betting site, then you can expect players to place their bets on a multiplier value before the game begins, and in turn, decide when to cash out before the curve crashes. It’s important to work with a crash game development company to eliminate any issues before going live to the customers and be sure they keep coming back.

The more a user notices the interface, the less they’re thinking about betting against the spread… which is often tricky enough.

Individual Preferences

Much like a seamless interface, mentioned above, individual preferences should be optional… but they should be offered. While some may decline the infamous ‘cookie’, which tracks preferences to create a tailored experience down the line, they may be helpful in sports betting.

In particular, it can help a site track which sports, teams, and players a punter follows

Notifications

As a tag-on to the section above, notifications in a sports betting platform can help alert a user about an upcoming game. Additionally, notifications are particularly helpful for multi-game parlay bets that will need to be tracked.

Consistency

As a standard design element, consistency is a key component of navigability and a seamless interface. Given that real money is (usually) involved in sports betting, it’s critical that symbols are consistent throughout the site and won’t change with a design overhaul once a year.

In other words, the bet button shouldn’t change in terms of visual design or placement.

How-To

Though having a how-to section isn’t absolutely necessary given the availability of posts designed to help beginners learn about sports betting, this feature is what makes some sites stand out. By providing key elements and insights about certain bets, users are empowered and more likely to return.

MMO Features

Although MMO (massive multi-user online) features aren’t yet a standard part of the sports betting experience, they may soon be. Normally, odds makers themselves will take a look at how the market is shifting in order to update their odds, which means MMO could bring this aspect closer to punters themselves.