Quick Tips For More Effective Email Newsletter Design

Newsletters are counted among one of the most powerful marketing mediums that help the service providers remind clients of their services in the most sophisticated way possible. On one hand, where email newsletters are important for the service providers, the designs holds equal importance. If the design of the newsletter seems to be an attractive one, the subscribers are sure to have a look on it.

Newsletters are designed to be read and the subscribers are one of your regular visitors; they are sure to expect more with every newsletter being sent to them. Moreover, it is also the responsibility of the service providers to offer exceptional user experience to the subscribers. For providing new experiences every time, newsletters are being sent to the clients after considering the following tips.

1. Be Informative

Remaining informative as well as relevant while generating the copy is important as readers by nature are curious to know about the services. Moreover, providing point-to-point information to the readers is going to help them decide whether they are interested in the services. For the same consider informing the subscribers about:

• News related to the company
• Change in policy
• New services to be included

2. Remind Subscribers About Sales

Your clients would love to get details of the sales that is still on. However, the approach needs to be formal enough and should be composed in an engaging manner. In addition to it, service providers should not specifically focus on the sales and thus, providing related information becomes important. Hence, put in mind to:

• Keep the subscribers informed about current sales
• Offer them complete information related to discount
• Give them a reminder

3. Aim For A Click From Subscribers

Today’s smart subscribers are going to accept offers only if they sound profitable to them. Moreover, you, as a service provider, have a few seconds to attract clients and thus, forward the best bet for them. Know your subscribers and create offers that sound profitable to them. For the same.

• Keep the content scalable with bullet points, call to actions, etc.
• Satisfy the readers with relevant info
• Leave them eager to learn more

4. Keep The Content Precised

The subscribers are busy professionals and thus, they would only devote some of their time to read the newsletters. Therefore, it becomes important for the service providers to keep the content as precise as possible. Short lines always lead to the success of the email newsletters being sent to the clients. Thus, keep in mind to:

• Put specific call to actions
• Try to include “learn more”, “read more” & “watch video”option
• Use bulleted points

5. Include A Compelling Opening Line

Your first impression matters and the fact goes true for email newsletters as well. Starting the newsletter with compelling subject line is going to interest your users towards the newsletters that is sure to count for the success of the same. Greeting the users by personalizing the newsletters for them is a clever trick for generating more and more conversions from the subscribers. This may be done by:

• Avoiding usage of generic lines
• Personalizing the message for users
• Using engaging sentences

 6. Include Opting-Out Option For Subscribers

It is a fact of life that your subscribers may unsubscribe the services and it is always good to forward the option to them. Therefore, let the users choose their options easily. You can only give subscribers the reasons to stay but do not force them to stick to the services. Hence, opt for the first option and let the users choose you with obvious reasons. The task will become easier with:

• Composing effective newsletters
• Letting the users understand why the proposal is important to them
• Approaching the users in a friendly way

7. Use Images And Soothing Colors

Visually simulating items such as graphics and pictures draw attention of users more towards a piece of newsletter. Besides providing engaging content to the subscribers, including outstanding graphics as well as pictures also matters. Thus, use images to guide the users towards the most important content. For the same consider:

• Using images to familiarize users with new offers
• Adding attractive but soothing colors
• Including offers that may seem attractive to users

8. Tailor The Newsletter Design To Suit The Content

 Your newsletter can be single column or a multi-column layout or a mixture of both. Single column layout is easy to skim but it takes more space. For newsletters, generally two or multi-column layout is preferred as the service providers need to include all the necessary information into the piece of content generated. Thus, use two-column layout for:

• Providing important info to subscribers
• Making the newsletter look attractive
• Increasing the visual aesthetics of the newsletter

The Closing

Keeping all these prescribed suggestions in the mind, it becomes an easy task for email newsletter service providers to increasing the conversion rates for their newsletters. Remember, the business sales can only be increased with contented clients that is further possible with sending exceptional newsletters to the subscribers.

Author bio:  Being an exceptional email newsletter designer at EmailChopper, Andrew  Hudson likes to explore and share new techniques of generating captivating email  newsletter designs that are coming in the related industry. He is also keen to share the  information with the readers. You can follow: LinkedIn, Twitter