Reasons Why Marketing Agencies Look for Alternate Service Providers

For marketing agencies to succeed with their websites or mobile apps, it is important that they attract quality traffic on regular basis. It is only when visitors queue up to the websites and apps for collecting information or making a purchase that the development of this online infrastructure can be deemed as useful. While it is common for marketing agencies, both big and small to rely on external providers to have websites and apps designed and developed according to their requirements and budget, one cannot ignore the fact that many of such agencies having bad experiences with their chosen service providers.

Bad Experience With the Service Provider

Marketing agencies can have bad experiences in choosing the wrong service provider. When the chosen provider, for example, fails to deliver the website or an app in accordance with the requirement of the agency or within the stipulated budget, failures can occur. Similarly, wrong experiences can be felt when the agency delivers the final result after the deadline.

Possible Reasons for Selecting the Wrong Service Provider

Poor Communication Skills From Both the Parties

Communication problem could be one such factor. Typically what happens is that marketing companies fail to communicate what exactly is their requirement or what is it that they’re looking to incorporate on their websites or apps. In some other cases, the service providers fail to convey their limitations in developing the websites or apps in accordance with the requirements of the marketing agency. Either way, the connection between the agency and the provider is doomed for failure.

Bad Quality From the Service Provider

Chances of marketing agencies looking for an alternate service provider are higher when the shortlisted developer delivers a bad quality website or mobile app. In this case, the whole objective of the marketing agency is lost.

The Time Gap Between the Companies

Another reason for a possible failure could be due to the time gap. If the marketing agency and the service provider fail to meet up at a time convenient to both, then work progress can get affected badly. For example, if the developer’s team that is based in India is already off with the work and the California-based marketing agency is lagging behind in putting up the requirement then a possible failure in the partnership can occur.

To overcome this challenge, both the teams need to be available for the other at a common a time and remain consistent with their engagement. When emails with reports are regularly exchanged between the teams and are worked upon in the real-time, especially during the night, work can get finished quickly.

Wrong Processes Employed in the Project can Affect the Outcome

Well established and proven processes can make a lot of difference to a project. When the processes employed are not accurate, the outcome can be different and far from the intended goal.

Cultural Changes can also Badly Impact the Working Relationship

If there are vast cultural differences between the marketing agency and the service provider, then it is quite possible that it can impact the working relationship between the two. To address this issue, both the parties need to acknowledge the standing cultural differences and work together in realizing the goal.

How it Can all be Different?

You need to pay attention to these details and you’ll be good to have the project as per your requirement.

Talk to the CEO Directly

As a representative of a marketing agency, if you’re directly talking to the service provider’s CEO then you’re more likely to get the kind of services that are assured to you in the first place than say, talking to a salesperson of the same company! The real face of the company is going to be its CEO. Therefore, when you’re dealing with him/her, you’ll get the assurance for getting the services on which you’re investing.

Ask for References

One of the best ways to gauge a service provider is to check on references they give. Reliable and experienced service providers are always willing to provide you with references or portfolio of their past work to get your interest back on them. These are the companies you can trust wholly to get your project done amicably and within your budget. So when you’re searching for a mobile app or website developer, check on this factor.

Role of Video Calls in Selecting Service Providers

Marketing agencies, on their part, can screen their shortlisted service providers to ensure they get the kind of service they were looking for. As a part of this process, marketing agencies can rely on video calls to talk to their service providers and confirm the requirements. This will also give them an opportunity to figure out if the developer is serious in their work and speak in perfect English or not.

Ensure the Service Provider is Demandable

Experienced and reliable web and mobile application developers, if they’re true to their words, will not settle down to get your work done with lots of assumptions and brief scope. If your chosen developer is genuine and is good in what they do, then you can expect them to seek clarity in requirements that they get from you.

Seeking Opinions and Experiences From Others

To make their job of selecting the right service provider easier, marketing agencies can always seek opinions and experiences of other people or companies. This way they can get a general idea of what to expect from these service providers. Therefore, if you’re a marketing agency and looking for an alternative service provider, then it is suggested that you pay heed to the above points and select an appropriate provider.